White label digital marketing, also known as private label digital marketing agency is a term being hurled around to represent an expanding industry. Although the idea of white-label marketing has been around for years, it is still extremely undervalued by agencies. In fact, forming digital partnerships with white label marketing companies is the fastest way to scale up an agency. If you want to increase your client base and offer more services, you will need additional help. By hiring a white label agency, you’ll be able to offer more to your clients and add more revenue. But there are a few things that you need to consider when hiring a white label digital marketing agency.
Why is it important to choose the right white label digital marketing agency?
Apart from the fact that you want value for your money, there are other important reasons to choose a white label digital marketing agency, wisely. For instance, they will be working under your brand name, so not only the result but also, how they treat clients and the way they will execute the project will matter.
How does white label digital marketing work?
Assume two companies company A (digital marketing agency) and company B (white label digital marketing company). Let’s assume that company A is an end-to-end digital marketing service provider and has numerous clients that require different kinds of specialized services. Instead of hiring a full-time, in-house team for each kind of specialized service, they outsource some of their work to company B. In such cases, company A will provide certain specialized services to their clients under their own brand name, but the actual work is done by company B.
What would happen if you didn’t choose the right white label marketing agency?
Failing to choose the right white label digital marketing service provider can be disastrous for your agency. For instance, faulty white label marketing services may lead to dissatisfaction from your clients. Make sure that you choose the perfect white label digital marketing agency for your digital marketing agency.
What are the ways we can identify a quality white label marketing agency?
There are some factors you can identify a quality white label marketing agency. You can ask them to do a trial or you can go for a short term agreement. But, make sure your white labelling marketing agency has qualified experts.
Which white label digital marketing agency can be suitable for you?
1. All the white label digital marketing agencies can work with you in two ways, the first one is the front end and another one back end.
- In the front end, a white label marketing agency can talk to your clients as a part of your team. They can take care of on-boarding the client and other project-related communications.
- In the back end, a white label marketing agency will provide services directly to the digital marketing agencies and they can resell it to their clients, here the digital marketing agency will have to take care of communicating with the clients.
15 things to look for in a white label digital marketing agency
The following are the 15 things that you can look for in a white label digital marketing agency.
- Expertise:
Expertise means the basis of the integrity of a person who is recognized to be an expert in a particular service due to their skills or their experience. Expertising is immensely needed to provide high-quality services. If your white labelling marketing agencies are not qualified enough you may lose clients. Make sure that your white labelling marketing agency has experts for all different services. - Quality Service:
Quality service refers to the degree of excellence in a particular service. It is very important to provide result oriented quality services for client satisfaction. Unsatisfactory services may lead to client dissatisfaction. Make sure that your white labelling marketing agency can primely focus on quality. - Fluid Bandwidth:
Bandwidth is the third most important thing to consider. When you’re focusing only on your clients and your white labelling digital marketing agency is taking care of servicing them, there are high chances that you’ll either have more inflow of the clients or may get a huge project. It is very important to access the capabilities of your white labelling digital marketing agency in handling the scale of projects, as you don’t want to get into a mess again of searching for another agency just because, your white labelling digital marketing partner doesn’t have resources to handle them or in the worst case you may have to turn down big projects. Thus, you should always be looking for expertise with bandwidth. - Confidentiality:
Keeping your entity’s information private is very important. Make sure your white labelling marketing agency maintains your confidentiality. One of the most significant elements of confidentiality is that it helps to build trust. It probably allows the free flow of information among the client and workers. Furthermore, it acknowledges that a client’s personal life and all the issues that they have are safe with the agency. - Reliability:
Reliability is the degree to which one produces stable and consistent results. Reliability is very important when it comes to the service industry. Make sure your white labelling marketing agency can offer on-time delivery and they don’t approach your clients directly. You can consider many things under reliability like reviews, testimonials, and case studies. - Proper Project Execution:
Execution, also known as the implementation process, is essential. Project execution is an act of performing the works and activities in accordance with agreed plans. Without proper execution of projects your partnered white label marketing agency may not be able to execute the projects in the way you want. - Consistent Results:
It is very important to provide consistent results to your clients. Consistent results will lead to customer satisfaction and build a relationship of trust, and reliability. - Project Management:
Project management is the enactment of initiating, executing, controlling, and closing the work of a team to achieve specific goals and meeting specific success criteria at the specified time. The primary challenge of project management is to achieve all of the project goals within the given constraints. If the agency’s project management quality is poor, you will have a hard time getting clients. Effective project management includes good chatting skills, technical expertise, calmness under pressure, and team building. Make sure your choice of white label digital marketing agency has all these qualities. - Support:
A good white label marketing agency can also provide support to close the deal. It is a very crucial part of hiring a white label marketing agency. They can also provide much additional support like speaking to your clients and answering technical queries. - Client Satisfaction:
Customer satisfaction is the measurement that determines how happy customers are with a company’s products, services, and capabilities. Customer satisfaction information, including feedback and ratings, can help a company determine how to best improve or change its products and services. The more satisfied the client is, the higher are the chances that they would want to work with you again and refer you to others. - Reporting:
Client reporting is the most reliable way to build and grow your client-agency relationship. The agency that is worth considering should share with you proof- of – performance for customers. This usually comes in the form of reporting and analytics. This helps your clients to validate and detect how hard you’re working for them. It’s how you turn one-time clients into recurring clients. But reporting for digital marketing services is like cleaning up after a party. White label reporting is essential for your agency’s branding efforts. - Access to the latest tools and technologies in the industry:
The white label digital marketing agency you choose to partner with should be readily up-to-date with the latest tools and technologies. Agencies should have the best of the technological tools to carry out the services efficiently. - Updated with marketing trends:
New trends and techniques keep on popping up. These trends have the power to transform the way you attract, connect with, and market your clients so it is very important to be updated. If it is lacking you might not be able to provide better customer service to your clients. If you are kept updated with current marketing trends you will always have an edge over others. - Fill the Gaps:
White label marketing agencies can offer a lot of opportunities that can help your agency to expand your portfolio of services. Let us assume that your agency is offering excellent SEO services, but only SEO. There are high chances that the same clients are also looking at SEM, but you turn them down because of a lack of expertise. Here the right white label digital marketing agency can help fill the gap and allow you to offer a complete package to your clients. Agency should be able to expand your current marketing offering. This will have a positive compounding effect on your relationships with clients. They would not want to waste their time going here and there for different services. So make sure you hire an agency that has a complete package of digital expertise. - Transparency
The right agency should be more than ready to share with you about how they would implement your program. There should be complete transparency between the client and the agency. Honesty should prevail from the very beginning. If some project involves work that is outside the agency’s area of expertise, agencies should convey this at the very beginning to avoid delivering poor quality solutions. They should provide honest and transparent in-depth reports on a wide variety of key performance indicators.
White label marketing is becoming popular. High-quality white label marketing tools and services are not easy to come by. Guard this list and leverage it to grow your agency in the midst of a noisy and turbulent marketplace! Overall it is a better and smart choice to choose a white label digital marketing agency in 2020 and outsource your work.
