There is no denying social media’s growth. It has altered how we engage with people and communicate with one another and is expanding fast. Social media platforms are the most engaging platforms for attracting customers. Therefore, investing in your social media presence is essential to your success. To achieve this status, every marketer needs to play strategically for the upcoming year to generate more leads, close more deals, and earn more revenue.
There are several strategies to grow your business effectively through social media. First, however, we’ll go through the three most compelling methods for social media marketing in 2023 in this article.
Social Media Strategy For 2023
Is it worthwhile to invest in social media when launching a business? Should social media marketing be a key component of your marketing plan in 2023?
Here is the answer…
A staggering 93% of marketers use social media for business. In addition, nearly 92% of US marketers with more than 100 staff are excited about starting social media marketing in 2022 (source).
This data shows how impactful social media marketing is and will be in the upcoming year.
Now, let’s move forward with the three things you should consider when building your social media marketing strategy.
1. Expanded and intensified video marketing
Video is a logical progression for social media marketing, heavily reliant on visual content, as it effectively captures consumers’ attention and converts them. A video is a fantastic tool for showcasing your brand, spreading a message, and winning over new clients.
So, what video content should you include in your next marketing strategy?
- Short videos or shorts
You must accept platforms like TikTok, YouTube Shorts, and Instagram Reels to create and share short videos to promote interaction and raise brand exposure among millennials and Gen Z. The engagement and acceptance are surprisingly more impressive.
- Live streaming videos
It is also proven to be a successful marketing strategy. For example, when used with influencer marketing, live streaming enables potential buyers to interact with influencers familiar with the product, discuss it, and buy it while watching the stream.
2. Better customer service
Customers demand a personalized experience that speaks to their specific demands. Furthermore, customers don’t interact with companies through a single technique or channel; therefore, marketers must avoid viewing everything through a campaign-only lens.
Moreover, no client likes to communicate slowly by email. Therefore, calling someone on the phone and having a conversation is no longer desirable. Instead, they want to communicate with your business and receive feedback immediately.
33% of customers prefer using social media to calling a company’s customer support department (source). Millennials want frictionless customer service interactions. They want to contact customer care via numerous platforms, including social media.
Making a map of your customers’ journeys is one approach to better understanding their user experience. In addition, a customer journey map can be an effective tool for designing a seamless experience that boosts sales.
3. More advanced tech-equipped methods
The marketing scene in 2023 will still be influenced by more advanced technologies, such as virtual try-on and AI, that will capture the spotlight.
- VR and AR
As social media marketing mediums, VR (virtual reality) and AR (augmented reality) are most likely to grow in acceptance and traction in the coming days. Social media is now more immersive thanks to advanced technology, enabling novel connections and interactions.
Through their computer or smartphone, users of VR can experience a virtual environment. They can explore new locations or attend events like sporting contests as if they were there. AR enables you to incorporate digital stuff into your physical world.
- Artificial Intelligence (AI)
Artificial intelligence has always been a crucial part of social media marketing. Businesses, however, ensure their content is consistent with their brand voice when using AI. It can also find offensive or harmful content from social networking websites. In the future, individualized content can be created for individual audiences based on their profiles and previous involvement.
Simultaneously, we anticipate seeing more businesses capitalize on social media’s more casual atmosphere and users’ preference for it. Therefore, it’s crucial to remember that effective social media marketing tactics revolve around understanding your target demographic, identifying suitable promotional chances for your company, and producing content that will appeal to them.
