[2022 Update]: Effectively Promote Blogs on Social Media As A Digital Marketing Agency

While earlier writing blogs was considered as an added advantage of your digital marketing strategy, today, blogging is very much a part of your marketing strategy. The motivation behind composing blogs is to increase traffic for the website which you can do by promoting them the right way – and social media is the best platform to do that.

Before social media’s arrival, promoting blogs was tricky because of limited exposure. But now, you can utilize this vast social nexus to your advantage, by creating remarkable content and sharing it with your target audience.

Without further ado, let’s go through these amazing tricks to use social media to boost traffic for blog posts.

Run Facebook ads for blogs

Content marketing is very much a part of a digital marketing strategy and it’s cost-effective too. Creating a Facebook ad account for blog promotion is recommended to expand your audience reach. By sharing blog links on Facebook, your target users will be able to view, read, and share them. Also, don’t forget to politely ask your audience to like, share, and comment on your blog posts.

Newsletters

Sending short and simple newsletters via emails to your customers and prospects about your new blog or article is a great way to enhance blog traffic, not to mention budget-friendly too.

Optimize content for every platform 

If your content is desktop-friendly but you didn’t optimize it to fit for mobile screens, then you are probably ruining your chances of getting more blog traffic. The content of your website must be user-friendly on every device, whether a laptop or a smartphone, for an enhanced experience.

Utilize social sharing tools

You can think of social sharing tools as a CTA button for your blog audience. You don’t have to go overboard. Just adding Facebook, LinkedIn, Twitter, Instagram follow us tabs with your blogs will help you a great deal in attracting more leads and traffic.

Partner with other blogs 

Team up with other bloggers of your niche to create a win-win situation for both parties. This way you both end up getting each other’s traffic and more backlinks for your blog.

Write catchy, SEO-friendly headlines

You must add your main keyword in the blog title to help Google understand what your blog is about. Additionally, using impactful words such as ‘Amazing, Discover, Strong, Killer, Shocking, Incredible, Secret’ etc., in your blog title instantly captivates attention from the audience. You can search for more such words online to include them in your different blog titles, but make sure these words highlight your main keyword.

Create compelling content

Nothing beats crisp, informational content that satisfies the reader’s intent. While creating SEO-friendly content for your blogs make sure you don’t neglect the quality of your content. The organic traffic for your blogs significantly depends on how superior and relevant your content is to the target audience. Click here to get more tips on SEO-friendly blog writing.

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Recommended Read: Benefits of Hiring a White Label SEO Agency