Pay-per-click or PPC is a great avenue to enhance brand awareness for your client’s business as it gives them maximum control over return on ad spend (ROAS). Google Ads is the most popular and preferred form of paid ads for business owners as they have the flexibility to make any changes to a running ad campaign, or also, they can pause or stop it at any time.
Before we dive into the brand awareness strategy via PPC, let’s first understand what brand awareness means for a business.
What is Brand Awareness?
Brand awareness is the process of building a powerful identity by enabling your brand to stand out from your competitors and ensuring customer retention. If you have multiple competitors in your domain, it’s crucial to differentiate your brand from your contenders so that visitors choose you for their requirements. An example of this will be Coke or Pepsi as the most preferred and popular cold drinks, or Nike as the most recognized brand for sports shoes.
4 Ways to Boost Brand Visibility Through Paid Ads
- Set up the right campaign goals
While creating PPC campaigns to increase brand awareness you might want to go for one of the following goals- number of impressions, click-through rate (CTR), cost-per-click (CPC), or post engagement that will get your brand in front of the new audience.
- Find your target audience
Targeting your buyer persona on proper channels allows you to reach the relevant audience for your brand. You can select your target audience on Google Ads by refining your search based on the in-market audience, demographics, market research, site targeting, and remarketing.
Let’s have a quick look at these PPC targeting strategies.
- The in-market audience are people who search for specific queries within a given market
- Demographics classifies the target audience based on their gender, interests, age, location, etc.
- Under market research, you can find out via Google Trends the ages and genders of the people who have bought your product most often as well as their preferences.
- Site targeting allows you to choose the sites where you want your ads to be displayed.
- Remarketing allows you to target those users who have visited your site previously by their tracking info.
- Focus on the relevant keywords
Ads containing keywords matching a user’s search query are more likely to get you an enhanced quality score in the search engine pages. Make sure that the ad title includes your primary keyword to enhance its visibility. Also, don’t forget to include negative keywords in your ad campaigns to reduce irrelevant clicks.
- Track your campaigns’ success
Analytics is crucial for every ad campaign whether it’s organic or paid search to review its performance and make decisions accordingly to improve the campaign efficiency. It’s imperative to keep a track of all the metrics to monitor impressions, Click-Through-Rate (CTR), Conversions, and ROAS for every campaign that is created to build and boost recognition.
Publicity Port’s White label Pay-Per-Click (PPC) service is a re-sellable service wherein our PPC experts will offer top-notch paid ads services to your client(s) under your brand name so that your clients get the maximum return on their ad spend through increased conversions.
