With the emergence of strong social media platforms, digital marketing has undergone numerous changes and adaptations to remain effective. The most noteworthy addition is that of reactive marketing which is exactly the opposite of proactive marketing (researching and analyzing data before planning to post anything on the internet). We will look at the implications of reactive marketing on digital advertising in this article by Publicity Port.
What is Reactive Marketing?
The concept of reactive marketing is simple- making your content more clickable by capitalizing on a real-time, newsworthy event. It refers to the marketing strategy whereby you connect with the latest news/development in a unique way to use that news for marketing your brand on digital marketing channels. If used the right way, reactive marketing can boost your client’s brand awareness and make their digital presence stronger.
The topics for reactive marketing are easy to find online, and any brand or person can know where the action is at any given time thanks to the ‘trending topics’ in the form of words, phrases, or hashtags that are being mentioned the most on social media.
How to Use Reactive Marketing for Your Client’s Brand?
Since reactive digital marketing addresses real-time changes, it’s crucial how brands should respond accordingly to stay relevant and to connect with new customers. Here are some key points to remember for you to use reactive marketing while planning marketing strategies for your clients.
Timing matters
When you’re responding to a trending topic online, timing is everything. Consider turning on news alerts to keep a tab on the latest updates so that you can be the first to respond to big events with expert marketing strategies.
Be relevant
Reactive marketing is something that makes people laugh and can be outcome-oriented, especially when timed appropriately. So, try to express your message in an entertaining, witty, yet a respectful way. However, avoid constant self-promotion that can switch off the audience’s engagement.
Try to offer value through content
Don’t just post for the sake of reacting to a current topic. To yield the right results, your marketing efforts need to stick to your guidelines and serve a larger purpose on behalf of your brand. Make sure that your message value is unique and powerful.
Keep your message concise and crisp
A reactive marketing strategy relies on current events, news, and trending discussions. Don’t be afraid to leave a little up to the reader’s interpretation by focusing on your message’s brevity and creativity.
Many brands are already vying for social media attention through innovative marketing techniques. By applying these simple tactics in your client’s digital marketing strategy, you can make their brand digitally significant and recognizable.
If you need a partner that can do all that extra work for you so that you can focus on your core business objectives, you can always trust Publicity Port, a premier white label digital marketing agency, without having to worry about the quality of services provided.
