About The Client:
Our client is a real estate firm with a modern approach to finding homes. Focusing on residential properties, they sought to leverage the power of social media to generate leads and reach potential homebuyers within the state.
Challenges:
In the bustling world of Florida real estate, standing out is no small feat. The client faced stiff competition and needed to differentiate their offerings.
They needed an innovative strategy to connect with a younger demographic who are active on platforms like TikTok but may not be reached through traditional real estate marketing methods.
Objective:
- Start a campaign on TikTok to get leads for selling homes in Florida.
- Get leads on TikTok interested and talk to us about buying homes.
- Sell more homes by using new ways of marketing on social media.
The Result:
- We Led to 501 leads at a cost-per-lead of $11.80.
- Got 1,203 clicks with each click costing $4.91 on average.
- The ads were seen 309,953 times by people.