In recent years, Facebook has proved itself as one of the most successful modes of digital marketing. In such scenarios, most companies look for those agencies that can provide expert services in the field of Facebook digital marketing and sponsored ads.

But what is it that makes Facebook so lucrative for the B2B and B2C marketers?

There are many reasons why Facebook marketing is the most desired marketing channels for B2B as well as B2C marketers, some of them are: 

• Highly targeted paid ads
• Expanded organic traffic through a vast and diversified audience
• Easily integrated with other marketing channels
• Your clients can post ads in a variety of formats
• Connect and bond with customers on a one-to-one basis 
• Helps boost brand awareness and brand loyalty 
• Emotionally triggered ads can be posted for enhanced prospect engagement
• The ultimate source of increasing your client’s sales figures

With so many benefits, it’s difficult to resist Facebook as a channel for advertising your client’s business.

However, promoting a business on Facebook doesn’t merely end with creating a business page for your client. In fact, the actual advertising starts after that. Facebook marketing is about how well you manage your client’s social media handle to attract more traffic and achieve more leads. Sounds tricky, right? But, if you collaborate with the right digital marketing partner who is an expert in Facebook advertising, it won’t be difficult for you to boost your client’s business. 

Interested in partnering with the team who expertise in Facebook Ads? Learn more about our White Label Social Media Marketing Service.

How does Facebook marketing work?

Facebook offers an outstanding targeted marketing platform since it gathers wide demographic information about its users. This information is a treasure for agencies who want to perform segmented advertising for their clients. Facebook ads are highly-powerful and effective, plus you get to decide the audience for those ads.

Facebook allows you to post your ads in various formats and according to your specified budget. Your clients can post ads in the form of-

• Videos
• GIFs
• Images
• Carousels

After creating an ad to be posted on Facebook, you get to set the budget and bid for each click, for which Facebook will provide a proposed bid range. If you are new to Facebook Marketing, set your bid near the low end of this range since afterwards, your CTR (click-through-rate) will decide the price you need to pay for the traffic. The higher the CTR, the less will be the bid price that your client will have to pay. Therefore, your focus should be on constantly optimizing ads and targets for your clients to improve the CTR.

After clicking on the Facebook ad, the visitor will be redirected to your client’s landing page. Therefore, design it such that it should be able to convert the visitor into a lead. It can include an offer or a lead magnet to get their email info. An optimized landing page is a must to decrease the bounce rate and to transform your site visits into leads.

Now that you know how to create and optimize ads on Facebook for your clients, it’s crucial to track the performance of those ads and the metrics of your client’s CTR. Keep refreshing your ads with new images and texts by duplicating them since their performance declines over time. No visitor would want to see the same old ad over and over again. Also, you can remove those ad images or videos that are not bringing any traffic or if their CTR is low.

Facebook marketing is an elaborate term that can deliver phenomenal results for your clients. With that being said, consider partnering with a premier white label Facebook ads agency to escalate your client’s business. A white label Facebook ads agency will deliver exceptional services to your clients under your brand so that you can focus on getting more customers for your business. Your clients won’t know that a third party exists, and your agency will get all the credit added to your business portfolio and case studies.

Have more questions? Read on to know more about how white label digital marketing services are relevant to your business.