Twitter is a fantastic social media platform for strengthening your client’s digital presence. While it’s possible to grow followers here organically, your clients will likely get more website traffic through Twitter advertising. Twitter ads are a great way to get your clients’ tweets in front of audiences who don’t follow them currently, which boosts their likelihood of converting those into leads.
Why is Twitter marketing a powerful channel for Digital marketing clients?
Twitter advertising is beneficial for B2B and B2C marketers in many ways. The good thing about Twitter ads is that they are visible to your buyer persona even if they don’t follow you on Twitter. Furthermore, Twitter ads:
- are a source of targeted advertising
- are cost-effective
- provide instant engagement
- maximize website traffic
- Allow you to build your audience
- offer an enormously diversified target audience
Are you interested in driving more traffic for you and your client’s website through Twitter marketing? We provide exceptional White Label Social Media Marketing Services that your customers need.
How does Twitter advertising work?
Twitter offers a vast and assorted audience platform for businesses that could be a good source of leads. Twitter offers three types of advertising options-
Promoted Accounts – When you want to promote your entire account as a brand on Twitter, you can use the Promoted accounts option. If you click on people, the promoted account will appear in search results for a given keyword.
Promoted Tweets – These tweets appear in targeted users’ timelines, on users’ profiles, and at the top of search results with the word ‘promoted’ written in the bottom-left corner.
Promoted Trends – These are a cluster of the most in-demand topics and hashtags at a given time. When the users click on the Promoted Trend, your brand’s promoted tweet will be the first thing they will see in the latest trends section.
How to set up a Twitter Ad campaign?
- Sign in to your Twitter account.
- Then go to ads.twitter.com, then select your country and time zone. And then click on Let’s go.
- Select your advertising objectives to decide what to achieve from those ads.
- After that, you have to target the audience for your campaign using Twitter’s advanced targeting features. (You can also upload your list of targeted users.)
- The next step will be your campaign set-up, where you can set your campaign budget.
- Select the bidding option for your campaign. Under automated bidding, Twitter will set your bid as per the lowest amount based on your budget.
- You can use single or multiple ad groups for your campaign. If this is your first campaign, a single ad group is preferable. However, once you get more comfortable with Twitter ads, you can create multiple groups to target different audiences and test different budgets and timing.
- After the above steps, you can choose your ad placement, i.e., where you want to display your ad timeline, search results, or profile and tweet pages.
- Finally, you can launch your campaign after reviewing all your selected options, and that’s it.
Features of Twitter Ads Manager
Twitter ads manager allows you to create, measure, and optimize your campaigns. Its three distinct features are as follows:
1. Custom Filters
To locate the campaigns, ad groups, and ads you wish to analyze without hassle, Twitter has campaign filters at the top of Ads Manager. Campaigns can be filtered by:
- Objective
- Status
- Funding source
- Campaign name
The “add filter” option allows you to add as many filters as you like. You may also save these filters to return to any filtered view quickly. Each advertiser’s filter sets are distinct.
2. Custom Metrics
All the metrics, such as cost per result, and result rate—sorted by objective—is displayed by default. When you select customize metrics, you can access several other campaign-related metrics. Any measure you want to pick or deselect is also available.
You may also create a custom report using the metrics you’ve chosen. You may save your preset by providing a name for the choices, and clicking save. If you create a custom report, you can access that set of metrics at any time for fast campaign analysis.
3. Campaign Structure
Twitter ads manager offers many levels in the campaign structure to give you enough control over the results of your Twitter activations. You can design your ads using the three following forms:
Ads: It is possible to have as many ads in a single ad group as you like. Within an ad group, the system will automatically select the best-performing creative.
Ad groups: You can choose how you spend your money in ad groups. An ad group may contain one or more ads. Further, you can establish goals, bids, and placement for each campaign. A campaign may comprise various ad groups.
Campaign: A campaign is a single advertising goal, such as getting more followers, video views, or app downloads. You can establish goals, bids, targeting, and placement for each campaign. A campaign may comprise a variety of ad groups.
Make sure you follow these tips for result-driven Twitter marketing for your client’s brand
- Write crisp, appealing content for your client’s ads.
- Don’t forget to include a clear CTA for each ad copy.
- Make sure you are using top-quality images and videos.
- Have 3-5 creative options in rotation at any given time to understand how the audience reacts to them.
Twitter Ads offer a cost-effective solution to all types of companies that help them reach a wider audience. At Publicity Port, our Twitter Ads experts can help you with promoted tweets, accounts, and trends to make them highly engaging and likable to your target audience, thereby expanding your business presence.
