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<title>AdWiseCircle - Recent questions tagged ad-format-cost</title>
<link>https://publicityport.com/awc/tag/ad-format-cost</link>
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<title>I’ve been testing bumper ads and 15-second non-skippable ads, but the CPMs are much higher compared to skippable..</title>
<link>https://publicityport.com/awc/4728/testing-bumper-second-skippable-higher-compared-skippable</link>
<description>&lt;p&gt;&lt;span style=&quot;color:#000000; font-family:Arial; font-size:10pt&quot;&gt;I’ve been testing bumper ads and 15-second non-skippable ads, but the CPMs are much higher compared to skippable in-stream ads. Is this expected behavior or should I adjust targeting?&lt;/span&gt;&lt;/p&gt;</description>
<guid isPermaLink="true">https://publicityport.com/awc/4728/testing-bumper-second-skippable-higher-compared-skippable</guid>
<pubDate>Fri, 27 Jun 2025 10:22:53 +0000</pubDate>
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