AdWiseCircle - Recent questions tagged ad-performance

I'm running a Meta Ads campaign with a strong 5% CTR and a decent CPC, but my CPM is consistently stuck..

Thu, 21 Aug 2025 09:17:56 +0000

I'm running a Meta Ads campaign with a strong 5% CTR and a decent CPC, but my CPM is consistently stuck at $40-$100. It's not improving, and my costs are out of control.

Has anyone else dealt with this insane situation where good ads are getting penalized by a super high CPM? What did you do to solve it?

I’m advertising on Pinterest using Video Pins for my fashion store, but my CTR is much lower than static image ads.

Fri, 08 Aug 2025 07:04:39 +0000

I’m advertising on Pinterest using Video Pins for my fashion store, but my CTR is much lower than static image ads. What adjustments can I make in creative or targeting to improve performance without increasing my budget?

Is Meta’s new Creative Testing feature really better than traditional split testing?

Wed, 06 Aug 2025 08:37:17 +0000

Is Meta’s new Creative Testing feature really better than traditional split testing? How does it keep learnings consolidated?

Is it possible to reverse-engineer Meta’s AI logic to improve future campaigns?

Fri, 25 Jul 2025 09:25:22 +0000

How do Pinterest carousel ads perform compared to standard pins?

Tue, 22 Jul 2025 12:54:31 +0000

How can I turn off Targeting Expansion if I’m not seeing the desired results in my Amazon Ads campaign?

Wed, 16 Jul 2025 12:36:50 +0000

Should I send traffic to product pages or collection pages on Shopify?

Mon, 14 Jul 2025 10:25:20 +0000

What is the Buy Box and why does it matter in ads?

Wed, 02 Jul 2025 09:41:08 +0000

If i bring my audience size down to ten million, and facebook gives you a message that you will not get any conversion,

Tue, 01 Jul 2025 10:14:23 +0000

If i bring my audience size down to ten million, and facebook gives you a message that you will not get any conversion, should i be worried or is that just a way to make you go broad.

I noticed that most of our YouTube Ads impressions are coming from mobile apps, and the performance there is..

Fri, 27 Jun 2025 10:23:28 +0000

I noticed that most of our YouTube Ads impressions are coming from mobile apps, and the performance there is much worse than on desktop placements. How do you exclude low-quality app inventory?

I’m about to publish my first ad set. Is a 92 campaign score good enough?

Fri, 20 Jun 2025 09:44:13 +0000

I’m about to publish my first ad set. Is a 92 campaign score good enough? And also is my test within my allotted 5 day campaign or will it run total for 7 days?

Since replacing Expanded Text Ads with Responsive Search Ads (RSAs), my CTR dropped significantly.

Thu, 12 Jun 2025 12:44:04 +0000

Since replacing Expanded Text Ads with Responsive Search Ads (RSAs), my CTR dropped significantly. Google is serving the RSA variations with the lowest performing headlines. How do I fix performance without reverting to ETAs?

If my ads double cost per result from last week should I change the creative??

Tue, 10 Jun 2025 09:19:08 +0000

Do you feel as a "general rule" to keep CPM cost below daily adspend?

Tue, 03 Jun 2025 08:07:00 +0000

Do you feel as a "general rule" to keep CPM cost below daily adspend? If CPM "seems" too high, what are you doing to get it down?

I’ve launched several campaigns and invested several thousand euros in Meta Ads to generate leads for my training...

Tue, 03 Jun 2025 07:38:24 +0000

I’ve launched several campaigns and invested several thousand euros in Meta Ads to generate leads for my training organization. The integrated forms work, but I haven’t been able to get the landing pages to perform.

I’ve tested dozens of creatives, changed targeting, tried multiple ad accounts, run tests on my landing pages, varied my value propositions — but nothing works.

On the Meta side, Advantage+ targeting is disabled, and I’ve tested multiple audience types without seeing any significant difference.

Despite having landing pages that meet industry standards (fast, mobile-first, and built on Webflow), I’m getting disastrous results. On Clarity, I can see many sessions from Meta Ads that last only 1, 2, or 3 seconds.

The only thing I haven’t tested yet is switching landing page tools, Meta pages, and domain names.

Do you have any recommendations?

I'm running a traffic campaign to test messaging and have one clear winner (7), but the CPM was...

Fri, 30 May 2025 08:54:36 +0000

I'm running a traffic campaign to test messaging and have one clear winner (7), but the CPM was by far the highest. Why is CPM so high on this ad that did so much better than the others?

How can I reduce my cost per click (CPC) in Google Ads without lowering ad performance?

Tue, 27 May 2025 10:18:56 +0000