AdWiseCircle - Recent questions tagged ad-scaling

I have two ad campaigns. One is a new product that's bleeding money, and the other...

Fri, 29 Aug 2025 12:14:11 +0000

I have two ad campaigns. One is a new product that's bleeding money, and the other is a top seller that's not scaling fast enough. I'm using the same bidding strategy on both. How do I get them to perform correctly?

Should I calculate ROAS based on gross revenue or profit margin for better ad decisions?

Fri, 18 Jul 2025 10:42:19 +0000

Should I calculate ROAS based on gross revenue or profit margin for better ad decisions?

I’ve been calculating ROAS based on gross sales, but my profit margins vary across products. I’m starting to wonder if I should factor in profit instead to make smarter scaling decisions. What’s the best practice for ROAS revenue or profit-based?

What is the best way you found to scale an ad?

Mon, 14 Jul 2025 09:36:23 +0000

When running Facebook ads using Flexible or Create Ad formats, are they primarily intended for testing purposes only?

Fri, 11 Jul 2025 10:13:12 +0000

When running Facebook ads using Flexible or Create Ad formats, are they primarily intended for testing purposes only? Once I find a winning creative, is it best to publish that as a post on my Facebook Page and then use “Use Existing Post” for scaling?

I’ve heard that Flexible/Create Ads don’t have stable Post IDs, which might negatively affect long-term performance. On the other hand, using “Use Existing Post” ensures one consistent Post ID, allowing AI to learn better and stack engagement (likes, comments, shares) efficiently.

Is this understanding correct — that “Use Existing Post” ads with a stable Post ID perform better in the long term compared to flexible or create ads?Once I find a winning creative, is it best to publish that as a post on my Facebook Page and then use “Use Existing Post” for scaling?

I’ve heard that Flexible/Create Ads don’t have stable Post IDs, which might negatively affect long-term performance. On the other hand, using “Use Existing Post” ensures one consistent Post ID, allowing AI to learn better and stack engagement (likes, comments, shares) efficiently.

Is this understanding correct — that “Use Existing Post” ads with a stable Post ID perform better in the long term compared to flexible or create ads?

We are currently spending $8,000 USD daily. We need to increase ad spend and add a new campaign, but...

Mon, 09 Jun 2025 12:31:55 +0000

We are currently spending $8,000 USD daily. We need to increase ad spend and add a new campaign, but I am concerned that we are going to overlap campaigns and be competing against ourselves.
We advertise nationally in the United States.

I currently have a campaign for FL, TX, and CA
Another campaign for just the entire East Coast
Another campaign for the entire USA
A small budget lookalike campaign for the entire USA

How can I add another campaign without competing against myself?
I am adding a campaign rather than increasing budget on the current campaigns because after my last increase it seems to be harder and harder to hit the budget.