https://publicityport.com/awc/tag/advanced-srn q2a powered :) https://publicityport.com/awc/5064/does-advanced-from-appsflyer-improve-tracking-after-changes <p data-start="379" data-end="604"><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">How does the new Advanced SRN from X and AppsFlyer improve iOS ad tracking after ATT changes in 2025?<br><br>I’ve been running iOS campaigns on X (formerly Twitter) and like many others, tracking performance after Apple’s ATT has been a nightmare. The delays and lack of user-level data through SKAN made it really hard to optimize.<br><br>I just read about the new Advanced SRN integration between X and AppsFlyer, which apparently uses a mix of deterministic attribution (when available) and privacy-safe modeling to track installs and conversions more accurately.<br><br>They’re also combining this with their SSOT (Single Source of Truth) model for more unified data, claiming up to 27% lower eCPI. Sounds promising, but I haven’t tested it yet.<br><br>Has anyone tried this integration yet? Does it actually give better visibility and ROAS on iOS compared to what we had with SKAN-only setups?</span></p> https://publicityport.com/awc/5064/does-advanced-from-appsflyer-improve-tracking-after-changes Fri, 18 Jul 2025 09:54:29 +0000