AdWiseCircle - Recent questions tagged advantage-plus

What’s with all the new “Advantage+” names in Meta Ads? Did anything actually change?

Mon, 04 Aug 2025 06:52:28 +0000

When should advertisers fully trust AI automation, and when should they step in manually?

Wed, 30 Jul 2025 13:19:26 +0000

Platforms like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns are increasingly promoting AI-driven campaign types that promise automation and better optimization. However, they often function as “black boxes”, giving advertisers limited visibility into important metrics such as audience breakdowns, placement data, or conversion paths.

This creates several challenges:
When should advertisers fully trust AI automation, and when should they step in manually?

How can we troubleshoot poor performance when the reporting is aggregated or vague?

What steps can ensure brand safety and avoid irrelevant or low-quality placements?

How do we maintain learning and strategy development when granular data is hidden?

Many advertisers feel a loss of control, which makes it difficult to pivot or scale strategically. I want to know what practical methods or strategies can help balance automation with enough transparency, testing flexibility, and performance control.

Can Meta Advantage+ campaigns be used in White Label PPC setups for multiple client brands?

Fri, 25 Jul 2025 09:39:27 +0000

Can you audit Meta's AI decisions in automated campaigns? If so, how?

Fri, 25 Jul 2025 09:19:27 +0000

What’s the best step-by-step process for transitioning from Manual ABO campaigns to Advantage+ once an account..

Thu, 17 Jul 2025 13:02:34 +0000

What’s the best step-by-step process for transitioning from Manual ABO campaigns to Advantage+ once an account achieves 50–150 purchases?

How do you prevent Advantage+ campaigns from cannibalizing your Manual interest campaigns?

Thu, 17 Jul 2025 09:11:47 +0000

Recently I was helping a client setting up her first ad. It’s a new ad account about 3 weeks old....

Mon, 07 Jul 2025 10:41:03 +0000

Recently I was helping a client setting up her first ad. It’s a new ad account about 3 weeks old.
I’ve not come across this before and wondered if anyone else has and can advise.

When you choose campaign objective and hit continue, normally the campaign set up box appears to choose manual or recommend settings. However with this clients account it doesn’t come up and skips straight to the campaign building page and has advantage+ on automatically.

We’ve hunted through setting etc but can’t see a way to turn it off. Any advice I haven’t had this win any other account before!

I’m about to publish my first ad set. Is a 92 campaign score good enough?

Fri, 20 Jun 2025 09:44:13 +0000

I’m about to publish my first ad set. Is a 92 campaign score good enough? And also is my test within my allotted 5 day campaign or will it run total for 7 days?

I am running Meta ads with manual placement settings; on the other hand, the client is using automatic placements.

Tue, 17 Jun 2025 13:03:25 +0000

I am running Meta ads with manual placement settings; on the other hand, the client is using automatic placements. Results are not consistent in my sales campaign. Want to know your experience if advantage+ placements and advantage+ audience are giving better results?

Advantage+ vs. Open targeting for Leads??

Thu, 12 Jun 2025 09:54:43 +0000

Advantage+ vs. Open targeting for Leads??
Does anybody have the formula for "go about" on this one?
Or should we consider this the death of open targeting?

I have a Question regarding scaling if anyone can provide inside. If you have an ad performing well...

Fri, 30 May 2025 11:00:44 +0000

I have a Question regarding scaling if anyone can provide inside. If you have an ad performing well (frequency 1.03 and CTR 4%) and advantage plus campaign with very large audience. I have already duplicated campaign and now I’m thinking instead of going from $100 a day and increasing every few days by 15% why wouldn’t I just increase it to $1000 a day? From what I learnt so far it seems like the only down side is that you go into learning for 2 days but why is that such a bad thing? I’m just trying to understand the benefits of slowly increasing vs a big jump … I keep increasing and it’s stable but taking a bit too long.

I’d like to add a new ad creative to an existing advantage + sales campaign. But this...

Thu, 29 May 2025 13:51:59 +0000

I’d like to add a new ad creative to an existing advantage + sales campaign.
But this campaign is still in learning phase.
Is that ok to add the ad, or is there a better technique?

The only campaign that worked for me over the past year was an Advantage+ catalogue sales campaign.

Tue, 27 May 2025 13:12:06 +0000

The only campaign that worked for me over the past year was an Advantage+ catalogue sales campaign. Lately, it hasn’t been performing at all, and I’m wondering what I can do about it. Since it’s a catalogue ad, it pulls product photos from the website, so there’s not much I can do in terms of copy, and I doubt changing the copy would help anyway.
Do you have any ideas?

Which is better Advantage shopping + or Open Targeting? Also how many ads should we put under 1 campaign?

Tue, 27 May 2025 09:28:31 +0000

Which is better Advantage shopping + or Open Targeting? Also how many ads should we put under 1 campaign? Also do we need a separate retargeting campaign?

Does changing call to action from "shop now" to "get offer" or "learn more" has any impact with sales?

Mon, 19 May 2025 07:34:49 +0000

Does changing call to action from "shop now" to "get offer" or "learn more" has any impact with sales? I am in eccommerce trying to sell handbags etc. Its a new account so I dont want to limit audience, have kept adv+ broad plus engagement campaigns running for fb likes. Any tips?

My main concern is the advs underperforming! Since the recent updates by facebook, my sales campaigns have stopped

Fri, 16 May 2025 12:24:15 +0000

My main concern is the advs underperforming!
Since the recent updates by facebook, my sales campaigns have stopped performing, I created new fresh ones and they drive zero sales. I just burn cash. Anyone is experiencing the same issue? Also, the adv is running and I see the video in the adv preview with no issue however I keep receiving notifications everyday “your video couldn’t be uploaded” however it is being already seen by customers.

Do you guys still see Advantage+ Shopping Campaigns as an option in your ad accounts?

Mon, 12 May 2025 13:11:41 +0000

Do you guys still see Advantage+ Shopping Campaigns as an option in your ad accounts?
All I see for the accounts I'm looking at are "Advantage+ Sales Campaign, Not "Advantage+ Shopping Campaigns" where you had 1 campaign and ads underneath them without any adsets.

Is the current advice to scale a successful ad by increasing the budget by ~20% every week

Thu, 01 May 2025 15:47:10 +0000

Is the current advice to scale a successful ad by increasing the budget by ~20% every week, or to duplicate the campaign and double the budget?