AdWiseCircle - Recent questions tagged attribution

Can I see organic vs paid performance side-by-side in the Amazon Ads dashboard?

Fri, 18 Jul 2025 12:45:17 +0000

Can I see organic vs paid performance side-by-side in the Amazon Ads dashboard?I’m trying to figure out if my ads are just stealing sales from my organic listings or actually helping overall. Is there a way to compare organic vs ad-driven sales in the Amazon dashboard, or do I need to cross-check with Seller Central data?

How do I accurately calculate ROAS when running cross-platform ads on Facebook, Google, and TikTok?

Fri, 18 Jul 2025 10:41:34 +0000

I’m running campaigns across Facebook, Google, and TikTok, but I’m struggling to calculate true ROAS since each platform attributes conversions differently. Some sales get double-counted, and GA4 doesn’t match what ad platforms report. How do I accurately calculate ROAS when running cross-platform ads on Facebook, Google, and TikTok?

Why is there a mismatch between GA4 conversions and Google Ads conversions in Performance Max campaigns?

Thu, 17 Jul 2025 13:00:58 +0000

I’ve set up GA4 and Google Ads with linked conversions, but my PMax campaign shows 30 conversions in Ads and only 12 in GA4 for the same period. Everything is tagged correctly, and goals are aligned. Is this normal?

Why is there a mismatch between GA4 conversions and Google Ads conversions in Performance Max campaigns?

After launching PMax, I’m having a hard time tracking performance by channel in GA4. I can’t clearly see how...

Thu, 17 Jul 2025 12:42:47 +0000

After launching PMax, I’m having a hard time tracking performance by channel in GA4. I can’t clearly see how much traffic or conversions are coming from Shopping vs Display vs YouTube inside PMax. Is there a way to split it out more granularly for reporting?

I’m trying to track micro-conversions (like add to cart) and macro-conversions (purchases) separately, but...

Tue, 01 Jul 2025 10:29:36 +0000

I’m trying to track micro-conversions (like add to cart) and macro-conversions (purchases) separately, but the reporting mixes them together. How do you set up clear conversion tracking without double-counting?

What's the best FB Ads reporting tool besides Hyros, that takes into account both attributed and non-attributed revenue?

Thu, 19 Jun 2025 09:04:04 +0000

What's the best FB Ads reporting tool besides Hyros, that takes into account both attributed and non-attributed revenue? I'm moving to Stape for CAPI and want a simple solution.

Conversions spike using a 24-hour window but drop dramatically with a 1-hour window.

Fri, 13 Jun 2025 12:24:11 +0000

Conversions spike using a 24-hour window but drop dramatically with a 1-hour window. How should I choose the right window length for my campaign goals?