AdWiseCircle - Recent questions tagged audience-range https://publicityport.com/awc/tag/audience-range q2a powered :) Facebook says lookalike audiences are based on behaviors, but my 2% lookalike performs worse than 5%. https://publicityport.com/awc/4501/facebook-lookalike-audiences-behaviors-lookalike-performs <p><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">Facebook says lookalike audiences are based on behaviors, but my 2% lookalike performs worse than 5%. Shouldn’t closer matches work better? What’s actually driving this performance drop?</span></p> https://publicityport.com/awc/4501/facebook-lookalike-audiences-behaviors-lookalike-performs Mon, 16 Jun 2025 12:43:59 +0000