I've been running my Ads to a $27 digital product for the last 3 days, and I'm already at 1x ROI.

Mon, 14 Jul 2025 08:18:41 +0000

I've been running my Ads to a $27 digital product for the last 3 days, and I'm already at 1x ROI.
I'm super happy about it, and didn't expect this result (I was ready to lose money in the beginning).
The audience that's working for me at the moment is a Lookalike of my previous customers.
Now my plan is to test new audiences and see how it goes.
How would you suggest me to move on?

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate,..

Thu, 10 Jul 2025 10:11:33 +0000

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate, all of these metrics look good so far. However, my CPM seems quite high, which is also increasing my cost per click.
I want to keep my good CTR and conversion rate but bring down the CPM to lower my overall CPC as well.
Can anyone share practical tips on how to reduce CPM? Should I test new audiences, change creatives, adjust placements, or switch my campaign objective?

AdWiseCircle - Recent questions tagged audience-testing

I've been running my Ads to a $27 digital product for the last 3 days, and I'm already at 1x ROI.

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate,..