https://publicityport.com/awc/tag/b2b-facebook-ads q2a powered :) https://publicityport.com/awc/4249/been-diving-into-incremental-attribution-have-client-period <p><span style="color:#000000; font-family:Arial; font-size:10pt">I've been diving into incremental attribution. I have a B2B client and, for a long period of time, have tried everything. We have tried going 'broad' before with success; however, it seems that for this particular customer, this does not work anymore.<br><br>So i am trying to find new ways and i came to think about 'incremental attribution + broad'. Since this form of attribution seems to be more of a targeting method than anything else. But maybe there are some perspectives that i have overseen?<br><br>Normally i would use incremental attribution for retargeting. But would this be worth a try? Does anybody have an opinion on this?</span></p> https://publicityport.com/awc/4249/been-diving-into-incremental-attribution-have-client-period Wed, 28 May 2025 10:47:36 +0000