AdWiseCircle - Recent questions tagged bid-strategy

What are the main technical levers for ROAS in Amazon Ads vs Google Shopping?

Thu, 31 Jul 2025 14:33:08 +0000

I had my pmax campaign going for about two months. I set the target CPA to six dollars, it was hitting six dollars,..

Tue, 15 Jul 2025 08:54:10 +0000

I had my pmax campaign going for about two months. I set the target CPA to six dollars, it was hitting six dollars, but I set that conservatively cause I really need it at five dollars.

For the most part it’s optimized. I paused it yesterday for half a day and I started other campaigns with similar products. I think I paused an asset once and then reactivated it. If I change my target CPA from 6 to 5, what will that do to learning or optimization? It’s been hitting the six dollars for the most part and hitting my budget. If not going over my budget on some days.

I set up a YouTube video campaign targeting in-market audiences with a reasonable CPV bid, but impressions

Thu, 12 Jun 2025 12:42:00 +0000

I set up a YouTube video campaign targeting in-market audiences with a reasonable CPV bid, but impressions flatlined after day one. Budget is untouched, and ad status is eligible. Could audience size or bidding strategy be to blame?

I launched a campaign with dynamic bidding set to ‘up and down,’ but ACoS spiked. Should I switch to fixed bids?

Thu, 12 Jun 2025 10:48:05 +0000

I launched a campaign with dynamic bidding set to ‘up and down,’ but ACoS spiked. Should I switch to fixed bids?