AdWiseCircle - Recent questions tagged budget-allocation

How can I adjust Amazon PPC dayparting to allocate more budget to weekends?

Mon, 11 Aug 2025 11:23:05 +0000

My weekend sales are consistently higher than weekdays. How can I adjust Amazon PPC dayparting to allocate more budget to weekends?

I could use your advice on how to structure a Meta Ads campaign with the ''Leads'' objective.

Wed, 16 Jul 2025 10:20:09 +0000

I could use your advice on how to structure a Meta Ads campaign with the ''Leads'' objective.
I have a limited budget of $500/month and need to target 3 different cities that are far from one another.
In your opinion, should I:

1. Create one ad set including all three cities in the targeting?
OR
2. Create a separate ad set for each city to better control budget allocation and analyze performance by location? (But I have a feeling my budget is too small to split it in 3)

New Ad set?: I made a new video ad… do I add this as a new ad or create a new ad set?

Wed, 25 Jun 2025 08:20:09 +0000

New Ad set?: I made a new video ad… do I add this as a new ad or create a new ad set? (Same audience) (budget is set on ad set level)

What are the implications of Google Ads' updated "unfair advantage" policy (allowing double-serving) for..

Fri, 20 Jun 2025 12:47:22 +0000

What are the implications of Google Ads' updated "unfair advantage" policy (allowing double-serving) for competitive bidding and budget allocation, especially for smaller businesses?