I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks,

Fri, 27 Jun 2025 10:19:03 +0000

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks, ROAS was strong and impressions were high, but now it’s almost stopped spending completely even though budgets and assets haven’t changed. Is there a hidden learning period or do PMax campaigns throttle themselves over time?

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I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks,