AdWiseCircle - Recent questions tagged cbocampaigns-strategy

I've been running an ad for my perfume brand. It's been over a week, but the ad isn't performing well.

Thu, 22 May 2025 14:44:14 +0000

I've been running an ad for my perfume brand. It's been over a week, but the ad isn't performing well. I had to stop a previous ad for the same reason. In this current ad, I've set a 7K PkR daily budget and it's a CBO (Campaign Budget Optimization) campaign. There’s one ad set with 7 different ads and 7 different creatives. And I used broad audience Please suggest what I should do.

How do you guys test an ad in CBO campaign, from different angles? Creatives, Ad copy, Offers

Fri, 25 Apr 2025 16:10:16 +0000

Which campaign structure is best for 2025 for TOF testing?

Fri, 25 Apr 2025 16:09:17 +0000

Which campaign structure is best for 2025 for TOF testing?

Option 1 (Multiple products in 1 ad set, targeting different angles):

Campaign 1

• Ad Set 1 = Angle 1 (problem) = Multiple Products (3-4 ads, different formats)

• Ad Set 2 = Angle 2 (problem) = Multiple Products (3-4 ads, different formats)

Option 2 (One product per ad set with different angles for multiple products):

Campaign 1

• Ad Set 1 = Angle 1 (problem) = Product 1 (3-4 ads, different formats)

• Ad Set 2 = Angle 2 (problem) = Product 2 (3-4 ads, different formats)

Option 3 (Separate product per campaign):

Campaign 1

• Ad Set 1 = Angle 1 (problem) = Product 1 (3-4 ads, different formats)

Campaign 2

• Ad Set 1 = Angle 2 (problem) = Product 2 (3-4 ads, different formats)