We launched a campaign targeting iOS users, but our conversions are drastically lower than Android.

Tue, 17 Jun 2025 12:58:50 +0000

We launched a campaign targeting iOS users, but our conversions are drastically lower than Android. Even with Aggregated Event Measurement set up, attribution seems lost. Is this due to iOS14 tracking limits, or is something else affecting data capture?

I've been running google ads using exact match keywords with maximize bidding strategy with a $10.00 max CPC.

Tue, 10 Jun 2025 08:46:42 +0000

I've been running google ads using exact match keywords with maximize bidding strategy with a $10.00 max CPC. It's been working beautifully for the last 2 years. All of the sudden in May, everything just fell off a cliff. Zero conversions or phone calls in over two weeks. Is anyone experiencing anything similar? I know there was a major update right around the time this began. Any insight is greatly appreciated.

AdWiseCircle - Recent questions tagged conversion-drop

We launched a campaign targeting iOS users, but our conversions are drastically lower than Android.

I've been running google ads using exact match keywords with maximize bidding strategy with a $10.00 max CPC.