AdWiseCircle - Recent questions tagged cost-optimization

I’ve been testing Pinterest carousel ads for my digital product, but cost per click is much higher than single image ads

Fri, 08 Aug 2025 07:06:30 +0000

I’ve been testing Pinterest carousel ads for my digital product, but cost per click is much higher than single image ads. Is this normal, and should I keep them running for brand exposure or cut them entirely?

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate,..

Thu, 10 Jul 2025 10:11:33 +0000

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate, all of these metrics look good so far. However, my CPM seems quite high, which is also increasing my cost per click.
I want to keep my good CTR and conversion rate but bring down the CPM to lower my overall CPC as well.
Can anyone share practical tips on how to reduce CPM? Should I test new audiences, change creatives, adjust placements, or switch my campaign objective?

I am getting many engagement but campaign was for page like, it’s now 24 hours and cost per like is too high,...

Mon, 30 Jun 2025 12:53:05 +0000

I am getting many engagement but campaign was for page like, it’s now 24 hours and cost per like is too high, any expert suggestion, my goal is 0.10 maximum per like. Campaign is general, just targeting USA that’s it didn’t put any exact or anything
Any tips?