https://publicityport.com/awc/tag/cpm-increase q2a powered :) https://publicityport.com/awc/4865/recently-campaign-performing-overnight-tanked-massive-clicks <p><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">I'd recently had a campaign that was performing well, but overnight it just tanked - massive CPM, not many clicks, and the ROAS just crashed. I hadn't changed the targeting or creative in a while, so I have no clue what crashed it.<br><br>Does anyone else have this at all currently? Is it ad fatigue, audience overlap, or an algo thing?<br><br>Also wondering if just to duplicate the campaign or start fresh with a new ad ID?</span></p> https://publicityport.com/awc/4865/recently-campaign-performing-overnight-tanked-massive-clicks Mon, 07 Jul 2025 10:39:24 +0000