AdWiseCircle - Recent questions tagged creative-strategy

How do I customize creative in a fully automated Meta campaign without breaking automation?

Fri, 25 Jul 2025 09:38:24 +0000

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate,..

Thu, 10 Jul 2025 10:11:33 +0000

I’m running a Facebook ad campaign that’s performing quite well in terms of frequency, CTR, and conversion rate, all of these metrics look good so far. However, my CPM seems quite high, which is also increasing my cost per click.
I want to keep my good CTR and conversion rate but bring down the CPM to lower my overall CPC as well.
Can anyone share practical tips on how to reduce CPM? Should I test new audiences, change creatives, adjust placements, or switch my campaign objective?

When creating video ads, do you design primarily for sound-off environments or assume users will turn on audio?

Mon, 07 Jul 2025 10:44:31 +0000

How many variations does a good performance creative agency deliver for each concept to ensure meaningful split testing?

Thu, 03 Jul 2025 12:48:59 +0000

We’ve tried multiple agencies that focus on creative but don’t understand media buying.

Thu, 03 Jul 2025 12:47:30 +0000

We’ve tried multiple agencies that focus on creative but don’t understand media buying. Is it better to pick a creative agency with integrated media capabilities?