AdWiseCircle - Recent questions tagged ecommerce-metrics https://publicityport.com/awc/tag/ecommerce-metrics q2a powered :) Should I calculate ROAS based on gross revenue or profit margin for better ad decisions? https://publicityport.com/awc/5066/should-calculate-based-revenue-profit-margin-better-decisions <p><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">Should I calculate ROAS based on gross revenue or profit margin for better ad decisions?&nbsp;</span></p><p><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">I’ve been calculating ROAS based on gross sales, but my profit margins vary across products. I’m starting to wonder if I should factor in profit instead to make smarter scaling decisions. What’s the best practice for ROAS revenue or profit-based?</span></p> https://publicityport.com/awc/5066/should-calculate-based-revenue-profit-margin-better-decisions Fri, 18 Jul 2025 10:42:19 +0000