Do you run your engagement ads(traffic boosting) through the same ad account you are using for your sales campaigns?

Thu, 26 Jun 2025 05:13:25 +0000

Do you run your engagement ads(traffic boosting) through the same ad account you are using for your sales campaigns? Using the same pixel?

I have heard mixed opinions:
First opinion: to create a separate ad account to avoid pixel confusion, as the purchase campaign optimises differently and learns differently from post boosting to build followers.

Second opinion: use the same pixel as this all together contributes to better learning in the same ad account.

What is the best practice!? Using the same ad account? Having two different ad accounts?

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Do you run your engagement ads(traffic boosting) through the same ad account you are using for your sales campaigns?