How to set up CAPI deduplication properly?

Mon, 02 Mar 2026 09:59:15 +0000

After moving Facebook tracking to GTM server-side, my ads are reporting fewer conversions...

Tue, 12 Aug 2025 10:19:18 +0000

After moving Facebook tracking to GTM server-side, my ads are reporting fewer conversions. How can I check if events are firing correctly?

Is there a clean way to manage CAPI without breaking custom conversions?

Fri, 20 Jun 2025 09:46:31 +0000

I recently ran into an issue with Facebook's Conversion API (CAPI) and could use your insights.
I had set up a Go High Level (GHL) automation that sent events to Meta using CAPI via a generated access token. After the setup, I noticed that my custom conversions stopped firing or showing in Events Manager — even though I had verified they were set up correctly.

Here’s what I did:
I turned off the automation in GHL (put it in Draft mode).
I deleted the Facebook access token that was being used for CAPI.
Now I’m relying only on browser Pixel events again.

My Question:
Has anyone experienced custom conversions not showing up because of CAPI events interfering with Pixel tracking or deduplication?
Is there a clean way to manage CAPI without breaking custom conversions?

AdWiseCircle - Recent questions tagged facebook-capi

How to set up CAPI deduplication properly?

After moving Facebook tracking to GTM server-side, my ads are reporting fewer conversions...

Is there a clean way to manage CAPI without breaking custom conversions?