https://publicityport.com/awc/tag/ga4-integration q2a powered :) https://publicityport.com/awc/4301/does-the-missing-google-tag-warning-affect-ad-delivery <p><span style="color:#000000; font-family:Arial; font-size:10pt">Recently installed the GTM tag on a Shopify website using Customer Events. The thing is, it was installed in a sandbox—apparently a technology from Shopify that I’m not familiar with.<br><br>When I test the actions using the Shopify Pixel Helper, all actions and values are reported correctly, and they are also correctly reported in GA4.<br><br>The issue is that Google (Tag Assistant and Google Ads) does not recognize the tag as being installed on the site. I configured the conversion actions in Google Ads through GA4, but Google Ads shows the warning “Conversions – Missing Google Tag.”<br><br>So far, Google Ads is tracking view_item, add_to_cart, and begin_checkout, but no purchase event has been recorded yet.<br><br>My question is: does the “Missing Google Tag” warning affect ad delivery?</span></p> https://publicityport.com/awc/4301/does-the-missing-google-tag-warning-affect-ad-delivery Mon, 02 Jun 2025 08:41:54 +0000