AdWiseCircle - Recent questions tagged gtm

Can I use the same remarketing tag across multiple platforms?

Mon, 28 Jul 2025 12:34:46 +0000

Why isn't my Google Ads remarketing tag capturing traffic?

Mon, 28 Jul 2025 12:29:28 +0000

What are the best options to fix the value field issue...

Tue, 22 Jul 2025 12:37:45 +0000

What are the best options to fix the value field issue (being sent as a string instead of a number) in a Google Ads conversion tracking setup using Google Tag Manager (GTM)?

Does the “Missing Google Tag” warning affect ad delivery?

Mon, 02 Jun 2025 08:41:54 +0000

Recently installed the GTM tag on a Shopify website using Customer Events. The thing is, it was installed in a sandbox—apparently a technology from Shopify that I’m not familiar with.

When I test the actions using the Shopify Pixel Helper, all actions and values are reported correctly, and they are also correctly reported in GA4.

The issue is that Google (Tag Assistant and Google Ads) does not recognize the tag as being installed on the site. I configured the conversion actions in Google Ads through GA4, but Google Ads shows the warning “Conversions – Missing Google Tag.”

So far, Google Ads is tracking view_item, add_to_cart, and begin_checkout, but no purchase event has been recorded yet.

My question is: does the “Missing Google Tag” warning affect ad delivery?

I am working on SPA site and facing issues with custom UTM parameter revenue tracking. Wanted to check ...

Tue, 27 May 2025 10:23:41 +0000

I am working on SPA site and facing issues with custom UTM parameter revenue tracking. Wanted to check with you all regarding a fix which I am thinking and its consequences.

I am reading UTM parameters from URL and storing it in cookies using custom javascript in GTM variable. Then I read the cookies in GTM and created 5 variables for utm like utm source medium etc. Then i am passing these variables in Google Tag Configuration settings variable. Is this a correct approach?

Will it affect my other channels traffic like organic traffic, facebook, tiktok etc ?

Are you all merging G-Tags with Google Ads Tags or keeping them separate?

Tue, 27 May 2025 09:44:45 +0000

Are you all merging G-Tags with Google Ads Tags or keeping them separate? I would think Google is pushing for a single tag.

Has anyone set up custom events for Meta Pixel through Google Tag Manager?

Tue, 20 May 2025 18:01:05 +0000

Has anyone set up custom events for Meta Pixel through Google Tag Manager? I tried to follow a video tutorial, but it is only working when I test it in Google Tag Manager and not outside of that.

I would like a custom event to be sent to my Meta Pixel through GTM. From my understanding of the video I watched, this is possible.

I set it up exactly as the guy in the video did. When I test in GTM, I can see that the trigger is firing when I view the page. When I test in Events Manager, the event does not come through. However, sometimes a few come through significantly later, but its definitely not counting all. I know that it should be counting more views because I just ran an ad with this page as the landing page, and the ad result was 370 landing page views.

Do I have this set up correctly? If so, what is going wrong?

How to extract the order ID if it's not present in the dataLayer ?

Fri, 02 May 2025 12:52:46 +0000

How do I set up Google Tag Manager?

Mon, 06 Jan 2025 08:25:47 +0000

What is Google Tag Manager (GTM)?

Fri, 03 Jan 2025 16:12:19 +0000

What is a data layer in Google Tag Manager?

Fri, 03 Jan 2025 16:07:14 +0000

What are variables in GTM?

Fri, 03 Jan 2025 15:56:58 +0000