AdWiseCircle - Recent questions tagged keyword-performance

Is it better to evaluate keyword performance by CPA, ROAS, or lifetime value?

Wed, 13 Aug 2025 06:26:05 +0000

What’s the best way to segment branded vs. non-branded keywords for performance analysis?

Wed, 13 Aug 2025 06:25:40 +0000

How do I evaluate keyword performance when using automated bidding strategies?

Wed, 13 Aug 2025 06:25:03 +0000

What’s the best way to analyze keyword performance over different time periods without getting misled..

Wed, 13 Aug 2025 06:24:23 +0000

What’s the best way to analyze keyword performance over different time periods without getting misled by short-term spikes?

How do I decide when to pause a keyword that gets clicks but no conversions?

Wed, 13 Aug 2025 06:23:36 +0000

One of my branded keywords, which used to have a 10/10 Quality Score, now sits at 4/10.

Thu, 12 Jun 2025 12:39:20 +0000

One of my branded keywords, which used to have a 10/10 Quality Score, now sits at 4/10. I haven’t changed the landing page, and the ad relevance still seems high. What backend factors could explain this sharp drop?