This is regarding broad keyword usage. Recently, at a lead gen webinar by Google, they recommended putting..

Wed, 07 May 2025 13:13:58 +0000

This is regarding broad keyword usage. Recently, at a lead gen webinar by Google, they recommended putting Exacts in their own ad group - this was new to me. Currently, my ad group contains all match types & it has worked for me for years. Even though I have working campaigns, I am considering if they will work better if I move match types into their own AG- exact/phrase & broad. Anyone currently doing this? or used Ad Groups with multiple match types & then separated them?

AdWiseCircle - Recent questions tagged lead-gen-ads

This is regarding broad keyword usage. Recently, at a lead gen webinar by Google, they recommended putting..