AdWiseCircle - Recent questions tagged learning-phase

How does bid strategy affect learning time in pmax campaigns?

Tue, 28 Oct 2025 05:06:02 +0000

Does excluding placements (like YouTube or Display) help speed learning?

Tue, 28 Oct 2025 05:04:46 +0000

How do I know if my PMax campaign is “learning efficiently”?

Tue, 28 Oct 2025 05:04:10 +0000

I had my pmax campaign going for about two months. I set the target CPA to six dollars, it was hitting six dollars,..

Tue, 15 Jul 2025 08:54:10 +0000

I had my pmax campaign going for about two months. I set the target CPA to six dollars, it was hitting six dollars, but I set that conservatively cause I really need it at five dollars.

For the most part it’s optimized. I paused it yesterday for half a day and I started other campaigns with similar products. I think I paused an asset once and then reactivated it. If I change my target CPA from 6 to 5, what will that do to learning or optimization? It’s been hitting the six dollars for the most part and hitting my budget. If not going over my budget on some days.

Do Performance Max campaigns learn slower than standard campaigns?

Fri, 11 Jul 2025 12:48:33 +0000

Is anyone else seeing longer delays in the learning phase completing compared to last year?

Mon, 07 Jul 2025 10:45:17 +0000

Can anyone please tell me why my new ads account does not enter learning phase.

Fri, 04 Jul 2025 10:06:10 +0000

Can anyone please tell me why my new ads account does not enter learning phase. All the ads show active in delivery as soon as they are processed?
How long do you keep a campaign active before turning it off for a new account? If it doesn't give conversions

We use Target ROAS bidding, and lately, even small changes to the product feed (like updating titles) cause ...

Tue, 01 Jul 2025 10:26:40 +0000

We use Target ROAS bidding, and lately, even small changes to the product feed (like updating titles) cause ROAS to tank for several days. Is there a best practice to avoid re-triggering learning every time the feed updates?

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks,

Fri, 27 Jun 2025 10:19:03 +0000

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks, ROAS was strong and impressions were high, but now it’s almost stopped spending completely even though budgets and assets haven’t changed. Is there a hidden learning period or do PMax campaigns throttle themselves over time?

Does editing an ad reset the learning phase on X Ads?

Thu, 19 Jun 2025 09:32:01 +0000

How long does it typically take for a YouTube campaign to stabilize? Mine’s been wildly inconsistent—$5 CPA one day,

Fri, 13 Jun 2025 12:42:35 +0000

How long does it typically take for a YouTube campaign to stabilize? Mine’s been wildly inconsistent—$5 CPA one day, $50 the next—without any changes on my end. I’m running target CPA bidding with limited data. Is it still in the learning phase?

I’m currently running a high-performing campaign on Facebook with a daily budget of $200. I want to scale it...

Thu, 12 Jun 2025 09:53:37 +0000

I’m currently running a high-performing campaign on Facebook with a daily budget of $200. I want to scale it without pushing it back into the learning phase or disrupting performance. It has been untouched and working really well for 4 months.

What’s the best practice for incrementally increasing the budget in this situation?

Should I stick to the 20% rule every few days, or is there a smarter was (e.g. duplicating the ad set or using CBO)? Keen to hear what the pros are doing in real-world campaigns that are already converting well.

I am testing creatives in this Campaign and got 2 Purchases on the website.. How can I scale this campaign

Tue, 03 Jun 2025 07:56:56 +0000

I am testing creatives in this Campaign and got 2 Purchases on the website.. How can I scale this campaign effectively ?
Should I target single interest per adset by duplicating the adset ? Or increase the budget of the same Adsets ?