AdWiseCircle - Recent questions tagged ltv https://publicityport.com/awc/tag/ltv q2a powered :) Is it better to evaluate keyword performance by CPA, ROAS, or lifetime value? https://publicityport.com/awc/5482/better-evaluate-keyword-performance-cpa-roas-lifetime-value https://publicityport.com/awc/5482/better-evaluate-keyword-performance-cpa-roas-lifetime-value Wed, 13 Aug 2025 06:26:05 +0000 How do you calculate ROAS when the real value is spread over 6–12 months? https://publicityport.com/awc/5067/how-you-calculate-roas-when-the-real-value-spread-over-months <p><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">We sell a SaaS product and get most of our revenue over time through monthly subscriptions. But Facebook and Google only show immediate purchase value. How do you calculate ROAS when the real value is spread over 6–12 months?</span></p> https://publicityport.com/awc/5067/how-you-calculate-roas-when-the-real-value-spread-over-months Fri, 18 Jul 2025 10:43:03 +0000