I'm facing an issue with Facebook Ads reporting more purchases than actually occur on my Shopify store.

Tue, 27 May 2025 09:18:27 +0000

I'm facing an issue with Facebook Ads reporting more purchases than actually occur on my Shopify store.

Problem Summary: Facebook Ads Manager shows 60+ purchases But Shopify Orders only show 26 real orders I suspect double counting from Pixel + CAPI

What I've Tried So Far:
Removed all manually added Pixel code from theme.liquid
Uninstalled and reinstalled the Facebook & Instagram app
Connected Pixel through the app only (no custom code now)
Enabled Maximum data sharing
Waited and tested real purchases
Still seeing 2 Purchase events per order in Meta Events Manager

AdWiseCircle - Recent questions tagged meta-tracking-fix

I'm facing an issue with Facebook Ads reporting more purchases than actually occur on my Shopify store.