How can I tell if Performance Max is driving new customers or just retargeting people already in my funnel?

Thu, 17 Jul 2025 12:55:09 +0000

I’m running a PMax campaign focused on customer acquisition, but I’m skeptical about how much of it is actually new users. My conversion numbers are okay, but GA4 and CRM data suggest that a lot of the leads were already in our remarketing lists.

AdWiseCircle - Recent questions tagged new-customer-acquisition

How can I tell if Performance Max is driving new customers or just retargeting people already in my funnel?