Need help with bot/fraud orders affecting ad performance

Wed, 02 Jul 2025 08:39:18 +0000

Need help with bot/fraud orders affecting ad performance

I’ve been running Meta ads since November, and my original ad was performing well — around 6–7x ROAS consistently. In May, I revamped the campaign to scale by removing custom audiences and going broader. It worked for a while, getting 10–12x ROAS.

But after some time, I started getting obvious bot orders — big fake orders with ridiculous quantities and fake addresses, mostly using Cash on Delivery (COD). I’m worried Meta’s algorithm is optimizing toward these fake conversions, thinking they’re high-value customers.

Disabling COD long-term isn’t realistic because about 70% of my real customers prefer it. Even when I turn off COD temporarily, the bots still get as far as checkout and stall on payment.

Has anyone else experienced this? What can I do to block these fake orders or prevent the algorithm from optimizing toward them?

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Need help with bot/fraud orders affecting ad performance