AdWiseCircle - Recent questions tagged performance-drop

I'd recently had a campaign that was performing well, but overnight it just tanked - massive CPM, not many clicks,

Mon, 07 Jul 2025 10:39:24 +0000

I'd recently had a campaign that was performing well, but overnight it just tanked - massive CPM, not many clicks, and the ROAS just crashed. I hadn't changed the targeting or creative in a while, so I have no clue what crashed it.

Does anyone else have this at all currently? Is it ad fatigue, audience overlap, or an algo thing?

Also wondering if just to duplicate the campaign or start fresh with a new ad ID?

We use Target ROAS bidding, and lately, even small changes to the product feed (like updating titles) cause ...

Tue, 01 Jul 2025 10:26:40 +0000

We use Target ROAS bidding, and lately, even small changes to the product feed (like updating titles) cause ROAS to tank for several days. Is there a best practice to avoid re-triggering learning every time the feed updates?

If i have specific demographics in my audience, is it best to flip on Advantage+ Audience?

Fri, 27 Jun 2025 10:15:42 +0000

If i have specific demographics (teachers, police, civil service workers, nurses) in my audience, is it best to flip on Advantage+ Audience?
I have been using Advantage+ Audience over May and June, but the last week and a half, my ads have completely dropped off after changing nothing, besides adding in new creatives.
I'm wondering if its best to not use Advantage+ Audience because I do have more specific demographics in my audience.
What is everyones experience with Advantage+ Audience?

We doubled bids for our top 10 keywords for Black Friday, but performance dropped compared to last week.

Wed, 18 Jun 2025 09:51:15 +0000

We doubled bids for our top 10 keywords for Black Friday, but performance dropped compared to last week. Could Amazon’s auction algorithm deprioritize over-aggressive bidding during high competition windows?