AdWiseCircle - Recent questions tagged performance-marketing

Should I run Demand Gen and Performance Max together?

Mon, 13 Apr 2026 13:58:31 +0000

In light of the potential TikTok ban in the US, what are the most effective strategies for advertisers to diversify...

Mon, 23 Jun 2025 10:09:13 +0000

In light of the potential TikTok ban in the US, what are the most effective strategies for advertisers to diversify their short-form video content and budget allocations across alternative platforms like Meta Reels and YouTube Shorts?

I'm running a local FB ad campaign and want to optimize my creatives to boost lead generation but...

Wed, 14 May 2025 12:26:51 +0000

I'm running a local FB ad campaign and want to optimize my creatives to boost lead generation. I've tested split tests, targeting tweaks, instant form adjustments, copy angles and added a retargeting campaign but I’m not seeing the results I want. I suspect the creatives might not be resonating with my target market. What strategies can I use to test creatives and pinpoint what’s not working?

Do you have any thoughts on the trials week about the Google monopoly?

Wed, 14 May 2025 12:11:41 +0000

Do you have any thoughts on the trials week about the Google monopoly? Particularly, the ruling in the digital advertising case and the ongoing remedies phase of the search case present both challenges and opportunities for your PPC marketing agency.

What’s your ideal ACoS target, and how do you adjust your bids when you’re above it?

Tue, 13 May 2025 13:37:30 +0000

What’s your ideal ACoS target, and how do you adjust your bids when you’re above it?

How do you balance between scaling your sales and maintaining a profitable ACoS?

Tue, 13 May 2025 13:37:09 +0000

How do you balance between scaling your sales and maintaining a profitable ACoS?

I want to retarget an audience but would like to know the best way to do so if someone is able to assist

Tue, 13 May 2025 13:36:18 +0000

I want to retarget an audience but would like to know the best way to do so if someone is able to assist, I would appreciate it.
Some background for insight: I've realised I have a number of add to carts on 4 different campaigns. I have 4 because I'm new and learning so I duplicated a few times based on performance. Should I create a new campaign to do this, or should I use an ad set in one of the existing campaigns?