AdWiseCircle - Recent questions tagged performance-max

Should I run Demand Gen and Performance Max together?

Mon, 13 Apr 2026 13:58:31 +0000

Should I mix Feed-Only with Asset Groups?

Thu, 26 Mar 2026 05:55:16 +0000

How does bid strategy affect learning time in pmax campaigns?

Tue, 28 Oct 2025 05:06:02 +0000

Does excluding placements (like YouTube or Display) help speed learning?

Tue, 28 Oct 2025 05:04:46 +0000

I'm using a Page Feed for PMax. How do I troubleshoot if the feed URL is clean but the issue persists?

Thu, 16 Oct 2025 06:11:49 +0000

We run monthly promotions, but the offer amount changes by region due to local competition.

Tue, 14 Oct 2025 14:41:00 +0000

"We run monthly promotions, but the offer amount changes by region due to local competition. How do I use a universal ad structure but still show a different discount (e.g., 10% vs. 15% off) based on the user's location?"

Is there a scalable way to bid on immediate-need, proximity searches?

Tue, 14 Oct 2025 14:39:43 +0000

I have hundreds of locations, and adding '[Service] near me' keywords to every single ad group is tedious and inefficient. Is there a scalable way to bid on immediate-need, proximity searches?

What if I'm using Performance Max (PMax)? Does a structure still apply?

Tue, 14 Oct 2025 13:35:38 +0000

I’m trying to use Performance Max (PMax) because Google pushes it, but I need precision for my top five metro areas. How do I stop PMax from stealing budget and credit from my dedicated, high-intent Search Campaigns?

For advertisers already running PMax, what’s the most effective way to integrate these tools into existing campaigns ..

Fri, 08 Aug 2025 07:07:44 +0000

Google Ads just rolled out new Performance Max features, including device and demographic targeting, more search themes per asset group, campaign-level negative keyword lists, improved new-customer reporting, and AI-powered creative recommendations. For advertisers already running PMax, what’s the most effective way to integrate these tools into existing campaigns without disrupting current performance?

Where can I access the new Performance Max features(Google's August 2025 update) like device targeting and...

Wed, 06 Aug 2025 06:50:06 +0000

Where can I access the new Performance Max features(Google's August 2025 update) like device targeting and age exclusions, and are they available in the Google Ads UI?

What are Google’s AI Mode Ads for Search and Shopping Campaigns, and how do they work?

Tue, 05 Aug 2025 09:52:04 +0000

How do I structure creative assets to make Performance Max work across Search, Display, and Video?

Thu, 31 Jul 2025 12:05:55 +0000

I've split my PMax campaigns by category, and after 3-4 weeks...

Wed, 30 Jul 2025 14:54:04 +0000

I've split my PMax campaigns by category, and after 3-4 weeks, I'm seeing some concerning performance issues:

My new 'Luxury Gifts' PMax is spending, but its ROAS is lower than expected.
My new 'Personalized Gifts' PMax is barely spending its budget.
My original 'All Products' PMax's overall ROAS has dipped more than I anticipated.

What are the first three key areas I should investigate or adjust for each of these three PMax campaigns?

When should advertisers fully trust AI automation, and when should they step in manually?

Wed, 30 Jul 2025 13:19:26 +0000

Platforms like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns are increasingly promoting AI-driven campaign types that promise automation and better optimization. However, they often function as “black boxes”, giving advertisers limited visibility into important metrics such as audience breakdowns, placement data, or conversion paths.

This creates several challenges:
When should advertisers fully trust AI automation, and when should they step in manually?

How can we troubleshoot poor performance when the reporting is aggregated or vague?

What steps can ensure brand safety and avoid irrelevant or low-quality placements?

How do we maintain learning and strategy development when granular data is hidden?

Many advertisers feel a loss of control, which makes it difficult to pivot or scale strategically. I want to know what practical methods or strategies can help balance automation with enough transparency, testing flexibility, and performance control.

Why is there a mismatch between GA4 conversions and Google Ads conversions in Performance Max campaigns?

Thu, 17 Jul 2025 13:00:58 +0000

I’ve set up GA4 and Google Ads with linked conversions, but my PMax campaign shows 30 conversions in Ads and only 12 in GA4 for the same period. Everything is tagged correctly, and goals are aligned. Is this normal?

Why is there a mismatch between GA4 conversions and Google Ads conversions in Performance Max campaigns?

How can I tell if Performance Max is driving new customers or just retargeting people already in my funnel?

Thu, 17 Jul 2025 12:55:09 +0000

I’m running a PMax campaign focused on customer acquisition, but I’m skeptical about how much of it is actually new users. My conversion numbers are okay, but GA4 and CRM data suggest that a lot of the leads were already in our remarketing lists.

How can I tell if Performance Max is driving new customers or just retargeting people already in my funnel?

Why is my Performance Max campaign showing generic headlines and not using the assets I uploaded?

Thu, 17 Jul 2025 12:52:43 +0000

Why is my Performance Max campaign showing generic headlines and not using the assets I uploaded?

I uploaded custom images and copy to my asset groups, but when I preview the ads through Ad Preview or see live examples, Google is serving really generic headlines like “Shop Now” or “Limited Offer.” None of my actual brand messaging seems to be used. I thought uploading creatives would give me more control. Is this common with PMax?

Can I run Performance Max and Standard Shopping together without hurting performance?

Thu, 17 Jul 2025 12:51:31 +0000

Can I run Performance Max and Standard Shopping together without hurting performance?I’m testing Performance Max for a few categories, but I still have active Standard Shopping campaigns. I’ve read that PMax will always take priority, so I’m worried it’ll reduce my Shopping visibility. Is there a way to run both without overlap or cannibalization?

After launching PMax, I’m having a hard time tracking performance by channel in GA4. I can’t clearly see how...

Thu, 17 Jul 2025 12:42:47 +0000

After launching PMax, I’m having a hard time tracking performance by channel in GA4. I can’t clearly see how much traffic or conversions are coming from Shopping vs Display vs YouTube inside PMax. Is there a way to split it out more granularly for reporting?

I had my pmax campaign going for about two months. I set the target CPA to six dollars, it was hitting six dollars,..

Tue, 15 Jul 2025 08:54:10 +0000

I had my pmax campaign going for about two months. I set the target CPA to six dollars, it was hitting six dollars, but I set that conservatively cause I really need it at five dollars.

For the most part it’s optimized. I paused it yesterday for half a day and I started other campaigns with similar products. I think I paused an asset once and then reactivated it. If I change my target CPA from 6 to 5, what will that do to learning or optimization? It’s been hitting the six dollars for the most part and hitting my budget. If not going over my budget on some days.

How do I troubleshoot asset group status saying “Limited by Performance”?

Fri, 11 Jul 2025 12:50:19 +0000

What should I monitor weekly to know if my PMax campaign is actually performing well?

Fri, 11 Jul 2025 12:49:31 +0000

Can I force my PMax campaign to show more on YouTube vs. Search placements?

Fri, 11 Jul 2025 12:48:58 +0000

Do Performance Max campaigns learn slower than standard campaigns?

Fri, 11 Jul 2025 12:48:33 +0000

How often should I refresh images, headlines, and descriptions in PMax asset groups?

Fri, 11 Jul 2025 12:46:14 +0000

What’s the ideal daily budget to test a PMax campaign on a small ecommerce store?

Thu, 10 Jul 2025 12:17:52 +0000

How do you optimize creative assets in PMax if you can’t split-test individual ones?

Thu, 10 Jul 2025 12:17:11 +0000

Why is my Performance Max campaign driving irrelevant traffic to my B2B site?

Thu, 10 Jul 2025 12:16:44 +0000

Can I track offline conversions effectively in a Performance Max campaign?

Thu, 10 Jul 2025 12:15:37 +0000

Are video assets mandatory in Performance Max, and what happens if I don’t upload one?

Thu, 10 Jul 2025 12:15:16 +0000

Should I create separate PMax campaigns for each product category or use one with multiple asset groups?

Wed, 09 Jul 2025 13:02:49 +0000

How do I control where my PMax ads appear across Google inventory?

Wed, 09 Jul 2025 12:59:17 +0000

Why is my Performance Max campaign stealing traffic from my Search campaigns?

Wed, 09 Jul 2025 12:43:56 +0000

Is it better to run Shopping and PMax together or should I pause Standard Shopping completely?

Wed, 09 Jul 2025 12:41:58 +0000

Can I exclude branded search terms from my PMax campaigns without hurting performance?

Wed, 09 Jul 2025 12:36:34 +0000

How do I segment reporting in PMax to see performance by asset group?

Wed, 09 Jul 2025 12:36:03 +0000

Why is my PMax campaign spending budget but not getting any conversions even after 7 days?

Wed, 09 Jul 2025 12:35:24 +0000

If I add Assets to pmax campaigns or change images etc... Does that reset learning?

Wed, 02 Jul 2025 08:46:22 +0000

Is it recommended to run multiple Performance Max campaigns for different goals (like new customer...

Mon, 30 Jun 2025 12:50:01 +0000

Is it recommended to run multiple Performance Max campaigns for different goals (like new customer acquisition vs. remarketing), or does Google blend everything anyway?

After switching from Target ROAS to Max Conversions bidding in Performance Max, our cost per conversion..

Mon, 30 Jun 2025 12:49:15 +0000

After switching from Target ROAS to Max Conversions bidding in Performance Max, our cost per conversion actually went up. Is this expected, or should I switch back to Target ROAS?

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks,

Fri, 27 Jun 2025 10:19:03 +0000

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks, ROAS was strong and impressions were high, but now it’s almost stopped spending completely even though budgets and assets haven’t changed. Is there a hidden learning period or do PMax campaigns throttle themselves over time?

Has anyone had success getting B2B leads through PowerPair on Google Ads?

Wed, 14 May 2025 12:27:30 +0000

Has anyone had success getting B2B leads through PowerPair on Google Ads?

I tried Performance Max several times and so far the best results I got were my clients complaining about junk leads.

On the other hand, Google Ads reps say that I set up everything correctly and it takes time to be successful with it. I wonder what sort of settings could speed up the results, I may be missing and how much more time I should take to see meaningful results through PowerPair. Any tips?

For e-commerce accounts if you have an actual store - do you run two types of pmax?

Wed, 07 May 2025 13:14:36 +0000

For e-commerce accounts if you have an actual store - do you run two types of pmax? One is one with local store Pmax ads with shop location included and another Pmax mainly focusing on online sales?

I have 100k items on my website. Can I create a pmax campaign with items that are $100 or more...

Mon, 28 Apr 2025 09:09:33 +0000

I have 100k items on my website. Can I create a pmax campaign with items that are $100 or more and put them into one target roas campaign and all items under $100 in a target cpa campaign? Is there a way to filter products by price in each campaign?

How do I manually enable brand guidelines in Performance Max campaigns?

Mon, 31 Mar 2025 11:54:04 +0000

When will brand guidelines enable in Google PMax campaigns?

Mon, 31 Mar 2025 11:53:45 +0000

What's the latest update to Google Ads Search Terms report for Performance Max?

Fri, 28 Mar 2025 14:14:39 +0000

How does the Google Ads negative keyword limit impact PMax campaigns?

Tue, 18 Mar 2025 15:46:08 +0000

What is the new negative keyword limit for PMax campaigns in Google Ads?

Mon, 17 Mar 2025 11:28:23 +0000

What deprecated features are included in Google Ads Editor 2.9?

Thu, 13 Mar 2025 11:14:34 +0000