When running Facebook ads using Flexible or Create Ad formats, are they primarily intended for testing purposes only?

Fri, 11 Jul 2025 10:13:12 +0000

When running Facebook ads using Flexible or Create Ad formats, are they primarily intended for testing purposes only? Once I find a winning creative, is it best to publish that as a post on my Facebook Page and then use “Use Existing Post” for scaling?

I’ve heard that Flexible/Create Ads don’t have stable Post IDs, which might negatively affect long-term performance. On the other hand, using “Use Existing Post” ensures one consistent Post ID, allowing AI to learn better and stack engagement (likes, comments, shares) efficiently.

Is this understanding correct — that “Use Existing Post” ads with a stable Post ID perform better in the long term compared to flexible or create ads?Once I find a winning creative, is it best to publish that as a post on my Facebook Page and then use “Use Existing Post” for scaling?

I’ve heard that Flexible/Create Ads don’t have stable Post IDs, which might negatively affect long-term performance. On the other hand, using “Use Existing Post” ensures one consistent Post ID, allowing AI to learn better and stack engagement (likes, comments, shares) efficiently.

Is this understanding correct — that “Use Existing Post” ads with a stable Post ID perform better in the long term compared to flexible or create ads?

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When running Facebook ads using Flexible or Create Ad formats, are they primarily intended for testing purposes only?