AdWiseCircle - Recent questions tagged ppc-strategy

When exactly should I mark leads "Booked"?

Thu, 07 May 2026 05:13:21 +0000

Will disputing leads really help, or does it hurt my ranking?

Wed, 06 May 2026 03:15:11 +0000

Should I pause my LSA campaigns until the targeting stabilizes?

Wed, 06 May 2026 03:14:37 +0000

Are these LSA quality drops permanent or temporary?

Wed, 06 May 2026 03:13:59 +0000

How do I get my "clean Checkr" instantly for appeal?

Mon, 04 May 2026 06:13:55 +0000

How do I confirm my GBP/LSA address matches exactly?

Mon, 04 May 2026 06:12:40 +0000

What is the best retargeting window?

Fri, 24 Apr 2026 04:57:06 +0000

How do you know when to retarget someone?

Fri, 24 Apr 2026 04:56:10 +0000

How do you identify a “high-intent” account on LinkedIn?

Fri, 24 Apr 2026 04:55:06 +0000

Can agencies pass verification for client accounts?

Wed, 15 Apr 2026 17:30:18 +0000

What about headshot/photo upload rejections during signup?

Wed, 15 Apr 2026 17:29:43 +0000

What is GBP categories in glsa?

Tue, 14 Apr 2026 17:57:14 +0000

How Does My GA4 Linking Help My Restrictions?

Mon, 23 Feb 2026 05:15:49 +0000

What Triggers My "Trust Score" Delivery Limits in google ads?

Mon, 23 Feb 2026 05:15:12 +0000

How will Google’s AI Max Beta with ad group–level controls change keyword targeting in PPC?

Wed, 13 Aug 2025 06:37:36 +0000

How do I find the best keywords for my business without overspending on PPC?

Fri, 08 Aug 2025 06:58:05 +0000

What is the difference between branded and non-branded traffic in Google Ads campaigns?

Thu, 07 Aug 2025 09:34:00 +0000

Who performs better for high-ROAS lead gen: Google Search or Facebook Lead Ads?

Thu, 31 Jul 2025 14:15:24 +0000

Who delivers high ROAS for intent-targeted campaigns: Google Ads or Meta Ads?

Thu, 31 Jul 2025 12:07:51 +0000

Is $10 a day enough for Google Ads?

Tue, 29 Jul 2025 09:22:11 +0000

What advanced parameter settings should I use when generating PPC ad variants for different personas?

Fri, 25 Jul 2025 12:45:37 +0000

What’s the best step-by-step process for transitioning from Manual ABO campaigns to Advantage+ once an account..

Thu, 17 Jul 2025 13:02:34 +0000

What’s the best step-by-step process for transitioning from Manual ABO campaigns to Advantage+ once an account achieves 50–150 purchases?

How the Google Ads auction works?

Tue, 15 Jul 2025 12:24:14 +0000

To those that are still taking all of your sales calls .. How do you balance your schedule with everything else...

Mon, 30 Jun 2025 13:07:43 +0000

To those that are still taking all of your sales calls .. How do you balance your schedule with everything else in the business ?? If you are no longer taking your own sales calls , at what point in your business did you decide to outsource/hire a closer ?

Why are my Amazon Ads campaigns showing as 'Out of Budget' even with a high daily budget?

Tue, 10 Jun 2025 12:52:18 +0000

We just set up a new shopping campaign. The impression share is 63-66% but we only have a few impressions (about 5k)

Mon, 02 Jun 2025 08:57:00 +0000

We just set up a new shopping campaign. The impression share is 63-66% but we only have a few impressions (about 5k) and the campaign is not spending its budget.
We are selling watches, which is a big market. How can our impression share be so high and impressions so low at the same time?

Can someone please provide some insight as to why this keyword cost $58 per click?

Mon, 02 Jun 2025 08:43:36 +0000

Can someone please provide some insight as to why this keyword cost $58 per click? I have my budget set at $30 per day and yesterday that keyword only cost $4 per click.

I am looking for some insight on Location targeting. Is is better to use "xx mile radius around Washington DC"..

Mon, 02 Jun 2025 08:37:33 +0000

I am looking for some insight on Location targeting. Is is better to use "xx mile radius around Washington DC" or list the individual states/counties/cities in that radius.

What's the best funnel for accommodation type businesses like hotels, guesthouses etc? I

Fri, 30 May 2025 11:01:46 +0000

What's the best funnel for accommodation type businesses like hotels, guesthouses etc? I cannot seem to find a good way to bring me the best roas. And what's the best way to calculate that?

In my mind I'm thinking maybe I should run just TOF with a video ad to drive traffic tot he website and then retargeting those who went on the website so BOF with last minute offers?

I have a Question regarding scaling if anyone can provide inside. If you have an ad performing well...

Fri, 30 May 2025 11:00:44 +0000

I have a Question regarding scaling if anyone can provide inside. If you have an ad performing well (frequency 1.03 and CTR 4%) and advantage plus campaign with very large audience. I have already duplicated campaign and now I’m thinking instead of going from $100 a day and increasing every few days by 15% why wouldn’t I just increase it to $1000 a day? From what I learnt so far it seems like the only down side is that you go into learning for 2 days but why is that such a bad thing? I’m just trying to understand the benefits of slowly increasing vs a big jump … I keep increasing and it’s stable but taking a bit too long.

I’ve created a campaign with 3 ads sets in order to gets my 3 different hooks. I’ve found my winner. After this,..

Tue, 27 May 2025 10:27:58 +0000

I’ve created a campaign with 3 ads sets in order to gets my 3 different hooks.

I’ve found my winner.

After this, what I have to do ?

I pause my 2 other ads sets but do I need to delete them from my campaign in order to switch from an ads set budget to a campaign budget optimization ?

How can I reduce my cost per click (CPC) in Google Ads without lowering ad performance?

Tue, 27 May 2025 10:18:56 +0000

On what aspects you decide your keywords for Search Ad?

Tue, 27 May 2025 09:36:25 +0000

Should I kill this ad? I just duplicated my $5/day lead ad so I could increase ad spend.

Tue, 27 May 2025 09:33:58 +0000

Should I kill this ad? I just duplicated my $5/day lead ad so I could increase ad spend.

I copied it exactly no changes. It hasn’t done anything in 24 hours. Spent the daily budget but got nothing.

Last two times we did this we got leads right away. What do you think is happening here?

It’s not a lot of money but how long should I wait to pull the plug. And should I have made changes to the creative?

When I increase the budget even by 5% the performance slows down. When I lowered to the same budget, the sales ...

Tue, 27 May 2025 09:32:59 +0000

When I increase the budget even by 5% the performance slows down.
When I lowered to the same budget, the sales goes up with high standard customers.
Should I let it run for a few days(on 5%increase) or should I just keep it the same budget?

I’m running an ad for marketing agency in the US florida market. I’m targeting bottom of the funnel prospects with..

Tue, 27 May 2025 09:30:31 +0000

I’m running an ad for marketing agency in the US florida market.

I’m targeting bottom of the funnel prospects with specific problems and there are landing pages specifically catering that problem.

But what Im seeing right now is a lot of bot traffic. Even the people who clarity clear them as Human, they leave within 1 sec or spend 5,10,20 minutes on the page without doing anything so it seems they are bot too.

I would appreciate your advice on this & if you can further explain the best process of getting clients for the marketing agency in your experience, whether through running Ads, cold outreach or anything else.

I have a Shopping ad with a daily budget of $30, using Maximize Clicks for three days.

Mon, 26 May 2025 16:41:41 +0000

I have a Shopping ad with a daily budget of $30, using Maximize Clicks for three days. I got around 100 clicks, with a CPC of about $2. I checked my search terms and they are all relevant, but my ROAS is only 30% and CPA is around $90. My average order value is $30. Should I give up, or switch to Manual CPC to lower the CPC?

Been running ads for couple of weeks, I’ve created a new reel which was super successful,

Fri, 23 May 2025 16:08:38 +0000

Been running ads for couple of weeks, I’ve created a new reel which was super successful, around 3% ctr, some days was on 5%.

Now accidentally I ran out of funds in the care that responsible for the account and my account got restricted I managed to reinstate it the same day but now all my ads are not delivering, I’ve also notice that each day they have completely different behaviour (1 day the static images perform the other the reel perform)

Anyone have an idea what’s going on?

I want to create Lookalike audience in a currently Retargeting campaign,..

Fri, 23 May 2025 16:07:58 +0000

I want to create Lookalike audience in a currently Retargeting campaign, Which lookalike audience should i create? My current budget for 2 adset ( ATC ) Is 1000pkr, Do i need to inc the budget or what do u think?

Is it better to setup Bidcap for a testing campaign, DCT?

Fri, 23 May 2025 16:06:43 +0000

Is it better to setup Bidcap for a testing campaign, DCT? I am testing variation of creatives of a winner ad So is it better to test it or i should let it run freely?

I would like to ask if first lookalike adset is 1%lookalike website visitors last 30 days ...

Fri, 23 May 2025 15:54:16 +0000

I would like to ask if first lookalike adset is 1%lookalike website visitors last 30 days another lookalike adset is Facebook Engager, I need to exclude both custom audience in each lookalike adset right. In this question what I meant is both Facebook Engager and website visitors last 30 days custom audience will be exclude in first lookalike adset and 2nd lookalike adset

Does changing call to action from "shop now" to "get offer" or "learn more" has any impact with sales?

Mon, 19 May 2025 07:34:49 +0000

Does changing call to action from "shop now" to "get offer" or "learn more" has any impact with sales? I am in eccommerce trying to sell handbags etc. Its a new account so I dont want to limit audience, have kept adv+ broad plus engagement campaigns running for fb likes. Any tips?

I used to add broad audience and get sales at 0.35 USD average, estimated audience 600 millon.

Mon, 19 May 2025 07:33:55 +0000

I used to add broad audience and get sales at 0.35 USD average, estimated audience 600 millon.

Now I narrowed down at 18-35 age and added some interest, it has been 24 hours, I am not getting my desired sales.

Any suggestion?

I have been losing ROI for the last 3 months were I developed the products and started making more conteynts and videos.

Mon, 19 May 2025 07:25:44 +0000

I have been losing ROI for the last 3 months were I developed the products and started making more conteynts and videos. Sales dropped more than 50% and cost per purchase jumped triple. What happened in Meta?

My facebook page is stucked with the restricted business portfolio and now i cant do anything.

Fri, 16 May 2025 12:20:48 +0000

My business portfolio get restricted along with my ads account, i believe it's because i accidentally created facebook and instagram SHOP on my shopify platform, and because my store location/country isnt supported for Shops, hence the automatic restricted.

The problem is i cant contact meta support, i dont have the contact support option, cant request review, no nothing just keep coming back to the business help home and no clue for help.

My facebook page is stucked with the restricted business portfolio and now i cant do anything. I cant create a new business portfolio as well because i max out of 2 and the other is also restricted due to outstanding balance which i dont have, and when i click pay balance nothing happen, back to payment issue all over again. And again, no suppor

One of my previous campaign (CBO+open Targeting) is kinda doing great, and when I increase the budget,

Fri, 16 May 2025 12:07:31 +0000

One of my previous campaign (CBO+open Targeting) is kinda doing great, and when I increase the budget, the performance goes down(low sales on increasing budget). And when I again lowered it, the sales increases(high sales on lower budget).

I wanna double the sales with more ad spending but I don't understand this campaign algorithm or whatever.

Daily ad spending set by meta: Only $50

One of the ad accounts I run has campaigns that drive a good amount of site raffic: 14k+ landing page views in ...

Fri, 16 May 2025 12:06:46 +0000

One of the ad accounts I run has campaigns that drive a good amount of site traffic: 14k+ landing page views in the last 30 days. The pixel is installed and is tracking page views and conversions correctly.

I have a custom audience configured for 'All website visitors' with retention period 90 days. And yet this audience (which has been fully processed and active for months) is still less than 1,000 users.

Even accounting for the fact that there will be multiple page views per user, it seems like my retargeting audience should be much bigger than it is. Any ideas why this might be?

How can I run instant email ads on FB? Like calls, but customers to email us instead.

Thu, 15 May 2025 11:53:33 +0000

Does anyone have insight for running ads to higher cost events with success?!

Wed, 14 May 2025 12:13:50 +0000

I'm running an ad for a client and I'm honestly stuck!
I NEVER run ads for anything over $50 and this is an event with tickets starting at $97.
We have had 0 sign ups. It's been running for almost a month.
I've expanded the audience, adjusted the copy, switched from graphics to video, shortened the video, still NOTHING!
We're sending traffic to a landing page which IMO looks professional but I didn't build it - I just do the ads.
Does anyone have insight for running ads to higher cost events with success?!

What’s your ideal ACoS target, and how do you adjust your bids when you’re above it?

Tue, 13 May 2025 13:37:30 +0000

What’s your ideal ACoS target, and how do you adjust your bids when you’re above it?