AdWiseCircle - Recent questions tagged roas-drop

Quick question. I started running ads for a few days. Had an 8x ROAS, but then added some reviews to my site....

Wed, 02 Jul 2025 09:38:03 +0000

Quick question. I started running ads for a few days. Had an 8x ROAS, but then added some reviews to my site. Now my ROAS has dropped past 2 days with no sales. I assume I shouldn’t have messed with my site and in turn I screwed my FB campaign up. Should I just wait on the campaign to recover or should I end it and start a new identical campaign.

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks,

Fri, 27 Jun 2025 10:19:03 +0000

I launched a Performance Max campaign to replace some Smart Shopping campaigns. For the first two weeks, ROAS was strong and impressions were high, but now it’s almost stopped spending completely even though budgets and assets haven’t changed. Is there a hidden learning period or do PMax campaigns throttle themselves over time?

I have been running Facebook ads for purchases and I have had decent results but...

Mon, 26 May 2025 16:24:27 +0000

I have been running Facebook ads for purchases and I have had decent results but very slowly like 1 sale a day sometimes 2 or 3 but it suddenly slowed down. I tried different campaigns with the winning ad creative but I get nothing and whenever I increase the budget it slows down. However, when I duplicate the ad I get sales and then it just stops. Ctr, link clicks etc are really good and so far in total in the last 4 months I have had around 100 sales but now it’s completely slowed down. Can anyone help or give me some advice?

What would cause an ad that was doing well to stop performing?

Tue, 20 May 2025 18:00:08 +0000

What would cause an ad that was doing well to stop performing? I had an ad getting almost 2x roas and now it’s getting 0.6 over the last couple weeks. (Only thing I changed is I slowly sclaled the budget, but it never re-entered learning phase.)

I have been losing ROI for the last 3 months were I developed the products and started making more conteynts and videos.

Mon, 19 May 2025 07:25:44 +0000

I have been losing ROI for the last 3 months were I developed the products and started making more conteynts and videos. Sales dropped more than 50% and cost per purchase jumped triple. What happened in Meta?