AdWiseCircle - Recent questions tagged scaling-strategy

When should I increase spend on non-branded search terms?

Thu, 07 Aug 2025 09:34:57 +0000

I've been running my Ads to a $27 digital product for the last 3 days, and I'm already at 1x ROI.

Mon, 14 Jul 2025 08:18:41 +0000

I've been running my Ads to a $27 digital product for the last 3 days, and I'm already at 1x ROI.
I'm super happy about it, and didn't expect this result (I was ready to lose money in the beginning).
The audience that's working for me at the moment is a Lookalike of my previous customers.
Now my plan is to test new audiences and see how it goes.
How would you suggest me to move on?

What's the ideal or average time for a campaign to keep running before you decide to make a new one?

Thu, 10 Jul 2025 10:13:19 +0000

What's the ideal or average time for a campaign to keep running before you decide to make a new one? Like, even if it’s giving sales and the metrics are just average not bad but not scaling either would you still keep it running?

And if sales start dropping or ad sets aren’t performing anymore… should I test new creatives inside the same campaign like by creating a new ad set, or should I just launch a fresh campaign with new creatives?

Can you explain what’s the best move in this case? I’m a bit confused about how long to keep a campaign alive and when to move on or refresh things

We want to rebuild momentum after Black Friday, but performance is inconsistent. Should we restart campaigns...

Wed, 02 Jul 2025 09:40:20 +0000

We want to rebuild momentum after Black Friday, but performance is inconsistent. Should we restart campaigns gradually or launch new ones with adjusted targets?