https://publicityport.com/awc/tag/sem-optimization q2a powered :) https://publicityport.com/awc/4228/consensus-separating-keywords-keywords-campaigns-nowadays <p><span data-sheets-root="1" style="color:#000000; font-family:Arial; font-size:10pt">What is the general consensus on separating brand keywords and general keywords for paid search campaigns nowadays?<br><br>Is it necessary to keep branded keywords separate from general? From some context, I am doing an ad audit for a client who keeps brand and general keywords in the same campaigns, and they want to know if that strategy is still recommended.<br><br>Would love to hear what others are doing and how you determine when branded keywords should be on their own.</span></p> https://publicityport.com/awc/4228/consensus-separating-keywords-keywords-campaigns-nowadays Tue, 27 May 2025 09:43:52 +0000