Facebook(Meta) is a robust platform that can boost your sales to unimaginable levels via Advertising. There are innumerable benefits of advertising your services on Facebook, one of which is that you can remarket with your warm audience and also target cold audiences to generate new leads every day. Also, our advertisements are exposed to a larger audience, which cannot be reached via other ad major platforms. ‘

Today, we have some proven strategies that will expand your business’ reach enormously through Facebook ads.

Work Hard on your Ad Copy

Facebook provides you with the liberty to write ads with a higher word limit-More freedom, More Creativity! Not even experienced and well-trained copywriters know what exactly would work. Multiple drafts need to be written and improvised over time. The texts and headlines should be appealing enough to make the audience click your ad. Using bullet points is a better option than writing long paragraphs that may be ignored by the reader. Keeping it crisp and hitting the right point will get you the desired results.

Choose your audience well

There are about 1.85 billion people who actively use Facebook every day. Finding your audience in this ocean of users is no longer a Herculean task.

Explore Facebook’s custom audience, it offers you the ease to retarget any potential customer that has interacted with you, clicked on your ad, or visited your website. It can help you create and find a lookalike audience for your brand. It is a group of users that have interests and activities aligned with your existing customers or followers. This can expand your reach to a lot many places and people. Choosing the exact audience is going to help you to save a lot on your ad spent and maximize your benefits. 

Keep an eye on your competitors

Competitor Analysis is one of the most crucial aspects behind the success of any ad campaign. Competitor analysis can give an insight into what may or may not work for your product/service. Spying on your competitors can provide you with an idea about the offers they give. Giving a better offer will make you preferable over your competitors.

Food giants like McDonald’s and Burger King keenly observe the advertising campaign of the other to look out for the missing pieces. In turn, they launch a campaign using those missing pieces as USPs. This is a smart way of using the competition to one’s advantage.

Maintain Higher Relevance- Lower Frequency

A lower frequency ensures that the ads run by you are not being repeatedly broadcasted to the same set of people. To maintain a low frequency, the audience selected must be large.
In contrast to this, the relevance score provided by Facebook should be higher in the case of well-performing campaigns. It is awarded based on the relevance of your ads to your selected audience. The algorithms analyze the engagement of your ads with the audience and give out a score. A higher score means a higher relevance and better impact. It can decrease the cost per conversion as well.

Analyze your ad’s performance

There are times when despite getting thousands of clicks and engagements per day, the conversion rate is low. And on a serious note, clicks and engagement are just a waste of money if you are not converting proportionately after a certain amount of time. Patience is needed to wait and let the campaign do its job but just grabbing clicks and no/fewer conversions for a long time indicates some issue with the way you present your service this could mean that something is not working right in your ad copy. Try consulting a team of Digital Marketing experts to analyze your ads and make the necessary adjustments.


Checking out the performance of the ad campaigns from time to time gives us a clear idea about the areas that need improvement and the areas that are doing well.

Facebook(Meta) users are an ever-growing community and advertising on Facebook can prove to be very fruitful for your business. Hitting the right chord is necessary though. We hope the above set of tips helps to increase your sales and reach and hence increase the number of your customers.

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