Social media is a website or an application that enables users to share content, images, videos in their social network. Today 999 in every 1000 people are on Social Media. The growth of social media has gone to another level. Social media also helps marketers to advertise their products and brand building. There are a lot of automation tools that keep coming to the market every day. There are different kinds of social media platforms and channels. Each one of them has its own advantages, purpose, ethics and limitations. If you don’t know how to optimize your profile it doesn’t add value even if you have all social media accounts. In this article, we are going to present checklists to complete all of your social media accounts.

What are the famous social media platforms?

Even though too many social media platforms do exist only a few of them have the ability to reach a large number of potential customers. Those are below

• Facebook: With over 2.4 billion monthly active users Facebook is the largest social media platform worldwide. 

• Instagram: Instagram is a subsidiary of Facebook and also has over one billion monthly active users. Instagram is a mobile social network that allows users to edit and share photos and videos.

• LinkedIn: LinkedIn has over 575 million+ subscribers, and over 260 million active monthly users. Of those LinkedIn users who have monthly access to the site, 40% use it every day.

• Twitter: More than 330 million monthly active users Twitter is also considered as an important platform for marketers.

• YouTube: Youtube is a product now owned by Google. It is the largest video sharing website that has over 2 billion monthly active users and second-largest search engine.

• Pinterest: Pinterest has over 320 million active monthly users. While nearly one-third of those users are from the US, the number of users outside the US is growing fastly.

• Quora: Quora is a knowledge-sharing website. Where people can share ask questions and can answer questions: Quora has more than 300 million monthly active users.

Why is social media presence very important in 2020?

It is important to have a social media presence in 2020. Social media has now become compatible with digital marketing, going hand-in-hand with most if not all digital campaigns. However, social media is far from static and what worked a few months ago may not get you very good results now. It is more crucial than ever before for marketers to understand and stay forward of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the required skills to make the most of social media. 

Here we have compiled a general checklist to complete your social profiles in 2020

• Branded Cover Photos and Background Images

Your cover photo helps to create a first impression. No matter which social media you are using It is important to have an awesome cover photo. One of the most important marketing difficulties in social media is sizing images. You should know they look appealing across a variety of platforms including smartphones and tablets.  Another common issue with photo cover design is not taking the photo profile space into account. Pictures of the profile overlap the pictures, making the effort you put into the detail of the bottom left corner go to waste. Make sure that your cover photo is determining your goal. Whether or not you want to include people in your cover photo, keep the most appealing component of your image in the centre to create a stunning first impression.

• Link to Other Social Media Profiles.

Link to one social media profile to other social media profiles will help you reach more customers. Linking to other social media profiles will help your customers to identify all of your social media profiles. For instance, if you upload a video you can share that link on Facebook, Instagram or other social media profiles.

You can segregate your SM profiles into two categories

1. Where you will create content for. Example, creating & uploading videos on YouTube
2. Where you will share these content to drive traffic to the main profile. Example sharing your YouTube video on Facebook & Instagram and asking your followers to subscribe to you on YouTube.

• Link to Your Main Website.

You will get more traffic by linking your site with social media profiles. You can place your site’s link on bio or description. Your social platform allows those links to display more prominently in search results, which helps your overall business presence online. So, attaching links on your social channels to your website actually assists and improves the chances that users will find your website when they examine search engines.

• Fill Out Every Profile Field.

Highlight everything you have such as experience and education. Also, highlight your skills, activities, and interests.  As more companies utilize social platforms for customer service, branding, and influencing, it is highly important to be able to present a branded persona to solve problems and communicate for the company. So make sure that you have filled every field on the profile.

• Steadiness in Profile Descriptions.

Your social media description is your elevator speech which tells visitors why they should follow or connect with you. Here you can list your achievements. It is important to create the first impression of this description. The description can also reflect your reason to be present on a particular SM profile. For example, on Facebook, your profile description can include why are you on Facebook?

• Use Search Keywords

Keywords help your customers to discover your profile through a search on the platform or even via search engines like google. The use of keywords on social media sites is very similar to the use of keywords on the company website. This method is called search engine optimization for those who are unfamiliar and this process involves selecting a keyword and optimizing the website for that keyword. A keyword commonly means a word or short phrase that people practice to search for something. Before choosing which keywords are relevant for you, it’s significant to understand that the keywords you decide to use need to be distinctive for different social media accounts.

• Optimize Your Social Media Content

When it comes to SEO, you have undoubtedly heard the saying, “Content Is King.” Well, the same is true once we talk of social media optimisation (SMO). The content is the driving force behind social media. For social media marketing, you can’t succeed without sharing quality and entertaining content. Content on social media can be of two types, which are as follows:

1. Original content – It is the content that is particularly made for social media and is normally part of a campaign. 
2. Curated content – It is content that’s shared from different sources around the web.

You can analyse your social media to discover what content your audience finds the most suitable by measuring the engagement for every post.

• Leverage the Power of Hashtags

A hashtag (#) is a symbol that is used on social media sites to label specific content and/or post, making it easier to find information with a theme or specific content. Hashtags allow social media users to explore more content on the same theme. Associations can use hashtags to meet their target audience and help filter information for participants. Hashtags play a huge role in social media platforms, especially on LinkedIn, Tik Tok, Twitter and Instagram. Make sure that you are using relevant hashtags and avoid using irrelevant hashtags.

Complete Checklist to complete social media profiles on major platforms:

• Facebook

Facebook is the largest social network. If you don’t have a Facebook presence yet follow these steps to create an amazing Facebook profile.

1. Pick a name 
2. Pick a vanity URL
3. Update your “about” section  

For more check out our, Checklist to complete your Facebook profile in 2020

• Instagram

Instagram is an image and video sharing platform. All you need for an eye-catching Instagram profile is the right user name and informative bio. Tags and hashtags also are important for an Instagram profile. For more check out our “Checklist To Complete Your Instagram Profile In 2020”

• LinkedIn

LinkedIn is a B2B platform and your LinkedIn profile can define who you are. All of your details on LinkedIn should be professional. For more check out our “Checklist To Complete Your LinkedIn Profile In 2020”

• Twitter

Having a Twitter profile can allow you to connect directly with anyone, it can be your role model, your PM, or even your favorite brand. Your tweets should be short and sweet. Unlike other social media, twitter has unique models.

It is the right time to adopt the use of social media for your personal and professional use. For your business, you can generate high-quality leads at scale with a combined strategy including organic as well as paid approach. So it is very important to have an eye-catching profile in all social media accounts. Make the most of your social media accounts. All the best!