SEO, a.k.a search engine optimization best practices in earlier years won’t be effective today. Therefore, to stay ahead in the search result pages, your clients will need updated SEO techniques for higher search engine ranks.
Following SEO best practices is essential to build visibility, drive more traffic, build authority, and bring leads for your clients. With the complex SEO structure, it’s common to make some mistakes. In this Publicity Port blog, we will discuss the most detrimental SEO mistakes that must be avoided at all costs.
- Keywords stuffed content
This is one of the oldest tricks that used to work like a decade ago, but now Google doesn’t consider it for ranking the pages. In fact, too many keywords can lead to a decrease in your site’s ranking.
- More backlinks means higher ranking
While backlinks are useful for your content, focusing on quantity instead of quality may hamper your search engine ranking. While in the past, the number of backlinks did matter, nowadays, having a few validated and quality links is more beneficial than having links that are not useful.
- Neglecting mobile traffic
Your client’s business is missing out on a whole lot of leads and sales if it is not optimized for the mobile screens. More than 50%of the traffic comes from smartphones, and that’s why it’s crucial to build mobile-friendly websites.
- Not performing SEO audits
SEO audits are not meant only at the beginning of setting up of an SEO strategy. It should be performed on an ongoing basis to track the performance results. Therefore, it’s imperative to keep checking for SEO errors for your client’s website to ensure its ranking is not affected.
- Slow loading pages
The faster your website is, the better will be the visitor’s experience. Here are a few things you can do to improve a website’s speed.
- Optimize your image sizes
- Remove unnecessary plugins and themes
- Use a CDN to accelerate loading
- Make sure that your web host is speedy and reliable
- Writing lengthy, irrelevant content
Audiences like to read stuff that is concise and to the point. An excessively lengthy article that feels like it has been dragged forcefully will not bring readers to your content. No one has got time today to read dull and lengthy articles, so make sure your content focuses on quality rather than quantity.
- Not focusing on search intent
It’s crucial for the websites to create content that satisfies the search intent for a given query. Every user isn’t searching to buy a product or a service, some of them may want to learn something or come here for some information. If your client is not focusing and creating content as per their user’s intent, they might not rank higher in the SERPs.
- Not optimizing YOAST plugin
Installing a Yoast SEO plugin for your content can help with all sorts of aspects of your SEO.It’s free, so you can set it up and leverage its SEO benefits.
Though SEO practices keep evolving, as long as your agency is providing top-quality content and a user-friendly experience to visitors for your client’s business, there is no need to worry. Keep in mind to never make the above-mentioned mistakes and keep yourself updated with the latest SEO trends.
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