The rules of digital marketing keep changing, and new trends and technological advancements make it almost impossible to keep up. Therefore, it can be difficult for digital agencies to specialize in every area to serve their clients. If you run a digital marketing agency, you’ve already heard about the term ‘white label services’. But have you seriously considered how hiring a white label agency for your business could benefit you?
What is a White Label Agency?
A white label agency will work under your brand name to provide professional and highly skilled services to your customers. Your clients will never come to know that a third party exists, and all the acknowledgment of the work outsourced to the white label agency will always go to your brand. In a nutshell, a white label agency operates just like a regular agency, except they don’t do the work under their name since they represent another company for whom they are doing the work.
White label agencies specialize in one or all areas of digital marketing such as SEO, PPC, and social media marketing and management, etc. They are a team of experts who can deliver tremendous results for your clients, usually at a fraction of the price, using the same tools, techniques, and software as the regular digital marketing agencies.
Why Partner With a White Label Agency?
Often digital marketing agencies struggle to provide a full package of services to their clients. Being a full-fledged digital marketing agency requires having a large in-house trained workforce that is difficult for small or medium-sized marketing agencies to afford. That would require hiring experts in every field, which eventually means recruiting time, training time, and all other expenses that come with having a full-time staff.
Further, competition with big agencies is tough. White label marketing services make small and mid-sized agencies look proficient and experts because they successfully fill in their service gaps. Hiring a white label digital marketing company ensures getting top-notch services, always being able to say “yes” to your clients, and staying up to date with the latest digital marketing best practices.
Other benefits of partnering with a white label agency-
- Lets you expand your service offerings
- Allows you to scale your agency
- Cost-effective
- You get to work with the industry experts
- Saves your time and money
- Happy clients
- Boosts productivity
- You get to focus on your core business activities
- Shares your workload
- Increased customer retention
How Does a White Label Digital Marketing Agency Work For its Clients?
When you partner with a white label agency, it will provide services to your client just as you would have. The best thing about white-labeling is that you don’t need to have a long-term commitment; you only use those services when you need them, e.g. when your capacity is exceeded, or a client requires a service that’s not included in your portfolio.
A white label digital advertising agency has its own set of procedures that they follow while providing services to your clients on your behalf, keeping you in the loop.
For instance, if a digital agency approaches a white label agency for social media marketing services for their client, the first step will be understanding the client’s end goal and the expectations from the campaign which can be increasing social media presence, ORM, or business development. The agency will, then, give you an overall idea of the approach about the type and number of campaigns needed to achieve the goal. After setting the campaign, the white label agency will then monitor, analyze and report the campaign briefing to you regularly to achieve the desired outcome for your client.
Long story short, hiring a white label agency adds power to your business and spare digital agencies from the pain and frustration of not being able to offer the whole spectrum of services to their customers. Many digital agencies know that white labeling has kept them running their business efficiently and productively. If you are considering affordable white label marketing services to maximize ROI for you and your clients, you can always trust Publicity Port, a leading white label digital marketing agency from India.
Additional Read: 5 White Label Digital Marketing Solutions You Need For Your Agency To Succeed.
