Your content must reach your target audience to achieve content marketing success. Pay-per-click, or PPC, helps you connect with a vast target audience and promote your content to that audience. Therefore, you can combine PPC with a content marketing strategy to take the business to the next level.
This blog will discuss how PPC can help with your content marketing. We suggest you keep reading to find out how it’s possible!
6 Ways To Boost Content Marketing Through PPC
You can turn on and off PPC with the click of a mouse, unlike other well-known content marketing tactics that require extensive build-up before results become noticeable. It’s the beauty of running a PPC campaign. PPC can draw attention to your website, and once new visitors are there, content marketing focuses on establishing trust. Therefore, the combination of PPC and content is highly profitable.
Let’s check out how it works.
1. Draw fast traffic with PPC ads
You might be surprised to learn how closely quality content and PPC go together. So if you need to know about this practice, spend some time educating yourself.
The plan is to concentrate on both campaigns simultaneously and aim for related keywords. While PPC is your weapon to convert, content provides information. Adding in-depth or educational information might help set your business apart from competing ads. This tactic ensures that people think of your brand first whenever you appear in the search results for any keyword query.
2. Analyze PPC keyword data for content insights
Utilize your PPC keyword data to identify the terms that provide the most traffic and money. Additionally, you can examine ad copy and use it in your strategy for organic content.
Branded keywords are far more effective than common keywords and have a much higher click-through rate (CTR). To determine which keywords perform best inside each campaign, conduct A/B testing.
3. Create a landing page that rocks
You have a savvy paid media manager who can design a landing page that meets the client’s needs and vision. But on the other hand, you have content marketers who act as some of the best storytellers and creative people in the world. So why not take advantage of them?
Utilize your original content to create a distinctive landing page experience that guides inbound leads through your conversion funnel. Lead generation for businesses with 10–12 landing pages increased by 55%. As per HubSpot, you need more landing pages, especially if running PPC ads (source).
Ad-clicking visitors are more inclined to explore your website before converting. Therefore, you can incorporate additional elements, including endorsements, customer reviews, and links to relevant articles, so visitors can read them before making a purchase.
4. Utilize PPC campaigns to laser-target your content
With content marketing, you continually publish information in the hopes that your target audience will read it and eventually convert to paying customers.
But with a prominent buyer persona, you can precisely target your content through a PPC campaign, as you’ve examined demographic information from previous buyers, such as age, gender, location, and interests. You can promote your content to prospective consumers by excluding no or less-interested buyers. Laser-targeted PPC ads make sure that your content reaches the most desirable clients.
5. Use PPC split testing
Running a successful PPC ad campaign depends on split testing, but this strategy is also beneficial for content marketing. For example, positioning the add-to-cart button or opt-in email form, the images, the sales copy, social proof, and the value proposition can be tested on landing pages for PPC ads.
You can also use PPC split testing To determine your audience’s preferences for blog style, tone of voice, content length, and headlines. Perform tests for at least a week and include several blog entries to check your results reflect user preferences.
6. Write creative and catchy CTAs
On your landing page, specifically for paid ads, you should clearly state what you want visitors to do. You can include a pop-up CTA or a side form field to make this happen. This practice will support the conversion of leads into sales for your paid advertising campaign.
For PPC advertising, top marketers advise leveraging your content to pique readers’ attention before placing your CTA at the bottom of the landing page to increase conversions.
We now conclude that PPC helps reach your content to the target audience at the right time. Hence, it becomes a valuable and powerful means for your content marketing strategies. Moreover, utilizing PPC advertisements to generate traffic to your newly launched website gives your company some exposure and early financial success. It’s like getting two things done at once. So get the best out of this duo!
